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 | 3 Powerful Steps to Acquiring New Customer and Sales for Your Business on the Internet ... Whatever You're Selling!
by Jeffrey Spencer |
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MLM IS OUT - LINEAR EXPANSION IS IN!
BECOME A MILLIONAIRE IN ONE MONTH! THAT'S RIGHT! Become a millionaire in one month by following our complete turn key home business opportunity or you'll receive $2,000.00 for participating. For details, Send $2.00 + 2 FC Stamps to: M. URSILLO ENT. MAV-SP, 191 KINGS HWY., LANDING, NJ 07850, (6/97)
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For Millions To See! __________________
E-mail to: HomeMoney Classifieds
________________ | If you want to attract thousands (even millions) of affluent, intelligent and responsive customers to your business, please read this article very carefully.
MISUNDERSTANDINGS OF INTERNET MARKETING There is a fallacy on the 'Net (mostly by inexperienced marketers) that you can place a few FREE classified ads in Web sites and sit back while droves of people worldwide respond to your ad. Or that you can put up a Web site anywhere in Cyberspace, and again, sit back and do nothing else while 60,000,000 Internet surfers eagerly visit your Web site and buy from you. This is absolute hogwash! Generating customers on the Internet is all about creating exposure for your business. The more the better, because exposure leads to sales ... just like traditional marketing. The great thing about the Internet is the cost of creating this exposure -- it's far less than traditional marketing strategies such as paid advertising or direct mail. Users of the Internet are supplied with a set of marketing tools for doing business including e-mail, Web sites, Newsgroups, FTP, Web classifieds, etc. But these are just that -- tools! You must use them to generate business. Succeeding on the Internet requires commitment and a marketing plan revolving around as many of these tools as possible. The more of these you utilize, the more exposure you will create for your business ... and ultimately more customers and sales. 3 STEPS TO GENERATING BUSINESS ON THE INTERNET! Any business (large or small) that wants to successfully generate customers and sales on the Internet, must find solutions to the following three "success" ingredients to succeed long term: SUCCESS INGREDIENT #1: Develop a specific marketing plan for your business that outlines how you will design your Web site to optimize sales ... and how you will promote your Web site to bring in visitors to your site again and again. More specifically, you must provide solutions to the following questions. * How will you design your Web site so that customers will order from you on-line once they visit your site? * How will you attract visitors to your site? * How will you get visitors to come back and visit you again so you can turn a customer into a residual income stream? * Will you offer on-line credit card orders and where and how will you get this technology onto your Web site? * Will you hire a copywriter to write your sales copy or will you do this yourself? Are you capable of writing motivating sales copy for potential Internet customers? * How will you determine if your site is meeting expectations and what can you do to improve the performance if it's not? SUCCESS INGREDIENT #2: You need a Web site to succeed on-line. Customers need a place to visit you on the Internet to get information. If you have a storefront, you establish credibility while easily providing valuable information to visitors at no cost. Thus, you must determine where to place your site to maximize your exposure for the least amount of cost ... and decide who will create and host your Web pages. SUCCESS INGREDIENT #3: You need to implement a lead generation system that will provide ongoing exposure for your business, products and Web site. Again, continual exposure is the name of the game ... otherwise your business will die. There are special places on the Internet such as Newsgroups, Web sites, forums, etc. (many of which are FREE) that allow you to post ads, press releases and other useful information about your business. Visit as many of these as possible (at least once or twice per month for several hours) and post classified ads, links to your Web site, and/or press releases about your business. With Newsgroups, you should post daily, but you must be careful not to violate the rules of the group. One acceptable way is to answer others questions, or make comments on someone's post followed by your "signature" at the end of your message. Your signature identifies who you are and how people can contact you (such as e-mail address, Web address etc.) should they have an interest in your business. Another strategy is to get FREE "links" from related, non competitive Web sites in exchange for a link on your Web site. How do you do this? You must find them by doing searches at Yahoo! and the other large search directories. Contact the webmaster by e-mail and ask if they would be interested in reciprocal links. By implementing these tactics, you will establish a monster lead generation machine that continually feeds new customers and sales to your business worldwide. * * * Resource Box:
Jeffrey Spencer is the publisher of the quarterly newlsetetter Internet Profits! and author of dozens of published articles on Internet marketing. For a FREE partial sample of his newsletter and other information about effective Internet marketing solutions, e-mail your name and postal address to: mailto:ssip3@infoback.net or write to the address below. Send e-mail to mailto:ssimail@usa.net to subscribe for FREE to his "Weekly Success Tip" e-mail newsletter or visit
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