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Display-Classifieds
Using The Internet to
Zero In On Your Target Customer
by Jeffrey Spencer
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For A J.ust O.ver B.roke Opportunity to Becoming a Millionaire visit: http://alphalist.com/dealer/justoverbroke.htm or email us at: justoverbroke@hotmail.com for information!

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GUARANTEE YOUR FUTURE! Financial Security, Your Children. Use and promote the Home Schooling Video Tutor Library. Endless subjects, 8,000 titles, for all ages. Send $2 bills (S&H). STAYMAN, PO Box 842, York, PA 17405 http://totalmarketing.com (Use code # 89279) (7/97)

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OPPORTUNITY is knocking and wanting to HELP "YOU" BUILD YOUR OWN BUSINESS. Will You Answer & Benefit from our Efforts?? LSASE to: Lloyd, 9025 E. Cresent Ave., Mesa, AZ 85208 ...OR...Email lloyd@netzone.com (7/97)

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I CAN'T MAKE YOU A MILLIONAIRE! But use these plans as instructed and you can't miss making Lots of Money. Report $2.00. LACOUR, Dept. 1, 200 Figueroa NE #9, Albuquerque, NM 87123 (7/97)

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FREE $10 CERTIFICATE with your order of the world's best catalogs of educational & instructional videos! 3,000 titles. Send $5 to: Total Marketing Services, Dept. 101028, 400 Morris Ave., Long Branch, NJ07740 (7/97)

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HOW TO ACQUIRE PROPERTY WITH NO MONEY DOWN! Buying Real Estate - 25 Valuable Methods that have built Great Fortunes for men and women. Reprint Rights. 6 Pages, 3,000 Words. $5.00 Overseas. $1.00 more. WRIGHT'S CLEANING, 188 Horsham Rd., Horsham, PA 19044 USA (7/97)

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SENSATION REPORT - Create Your Own Mail Order Products. Guaranteed Profits. 7 Page Report. Resell this report. Only $5.00. Overseas $1.00 more. WRIGHT'S CLEANING, 188 Horsham Rd., Horsham, PA 19044 USA (7/97)

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MILLION DOLLAR SALES LETTERS - Every Letter Tested and Explained. You can adapt each letter to sell your plan, folios, products. 37 Page Booklet. Reprint Rights. Only $12.00. Overseas $3.00 more. WRIGHT'S CLEANING, 188 Horsham Rd., Horsham PA 19044 USA (6/98)

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EARN OVER $156,500.00 + 313 HOURS . Our Calling Cards Guaranteed. For More Information, Send $3.00 to: MARY HANSFORD, 230 Willis Circle, Forsyth, GA 31029 NO CASH! (7/97)

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FREE MONEY! GRANTS $50,000 AVAILABLE. NEVER REPAY. For More Information, Send $19.00 to: MARY HANSFORD, 230 Willis Circle, Forsyth, GA 31029 NO CASH! (7/97)

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HOW TO GET ONE MILLION PEOPLE TO SEND YOU $2.00. Send $3.00 to: MARY HANSFORD, 230 Willis Circle, Forsyth, GA 31029 NO CASH! (7/97)

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REACH 1000'S FOR PENNIES! Over 200 Mail-Order type publications that you can place 1" display ads for UNDER $5! Sorted by cost/circulation (Includes addresses). Don't Miss Out! Only $5. Meiko Patton, PO Box 66077, Mar Vista, CA 90066 (7/97)

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FREE AD WITH TRIAL ISSUE of "MONEY-MAGNET MAGAZINE" Free Distributorship - Pays a LUCRATIVE 5 levels! Send your program in with your order. Send your Ad. 25 words or less and $3 to cover P&H to: POORMAN'S TICKET, code #6239, 2271 F, E. Palmdale Blvd., Ste.A50, Palmdale, CA 93550 (Patton 7/97)

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AMAZING OFFER! 3 Million Guaranteed Circulation of your C/R ad. Free C/C. Typesetting is Free! 1" $150 - 2" $280 - 3" $350 Mailed out monthly! GARRETT SANTILLO, 76 Everit St. New Haven, CT 06511 (Send M.O. or Check) (7/97)

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OFFSHORE FINANCIAL REPORT #5599 - Amazing and informative report explains it all about Offshore Banking, Trusts and How To Save Money on Lawyers, Doctors. Save money plus learn how to market this report. Details included plus FREE Reprint Rights!! For additional info, send SASE; Full 22 page report - $50.00 (Check or Money Order) to: GARRETT SANTILLO, 76 Everit St. New Haven, CT 06511 (7/97)

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MAKE MONEY ON THE INTERNET with your own interactive video & CD-ROM catalog store. We'll set you up in an instant profit making instructional and educational video & CD-ROM Internet catalog business for less than 55 cents a day. Get started now! Your home page web address will be: http://www.totalmarketing .com/your name. Or browse our on-line catalog at: http://www.totalmarketing.com and then enter source code #85554. Or write: CAL/WEST VIDEOS & CD-ROMS, PO Box 1030 - Dept. HPRI, Yucca Valley, CA 92286 (7/97)

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INTERNET ADVERTISING SPECIAL - 100 Word Classified Ad for One Year, Only $20.00! Two Ads $34.95!! Three Ads $49.95!!! For Information Order Form, call 24 hours: (714) 647-2318 or send three 32 cent Stamps to: INTERNET-WWW, PO BOX 6923, Orange, CA 92863-6923 (7/97)

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A GENUINE BARGAIN - 99 Quality Names for Only $1.00 & 2 F/C Stamps. Order Today & I'll Include Free, some of the Best Wealth Building Programs Around! Ms. Galli (G.B.) PO Box 37, Jefferson City, TN 37760 (7/97)

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MAKE BIG MONEY - How To Make Money As A Fashion Re-seller - 5 page report - How To Make Money With Your Own Private Brand Label Products - 7 page report. Re-Sell these reports, only $10.00 - Overseas - $2.00 additional. WRIGHT'S CLEANING, 188 Horsham Rd., Horsham, PA 19044 -USA (7/97)

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7,500 CIRCULATION - 5,000 Tabloid, 2,500 Newstand. 1" ($10) 2" ($18) 3" ($24). GRACIELA ABUNDIS-TM, BOX 421276, Highland Park, CA 90042 (7/97)

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AD BROKERS NEEDED! Your 1" Ad to 1000 Only $1.00 and Two Stamps. You sell this to others and keep all the money! AMADO ABUNDIS, PO Box 421276, Highland Park, CA 90042 (7/97)

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BKI INTERNATIONAL "MARKETERS TO THE WORLD" - UNIQUE GIFT ITEMS - 5X -12XX Sportswear, Self Defense Products, Star Trek, Elvis, Beavis & Butthead Collectibles... Order On-Line - http://www.ultimate.org/2531/ BKI(7/97)

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VETERANS AD-SHEET - 1,000 + Circulation in (U.S. Only) $5.00 per C/R Inch. FREE C/C ("Always Honor Our Veterans") Artie Giordano, Dept. ST-#7, 9651 Pine Trail Court, Lake Worth, FL 33467(7/97)

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LOSE WEIGHT NOW! NO DIET! NO EXERCISE! All Natural, Feel Great Program. Try it! Distributors Wanted! Info, write: B. LEDBETTER, PO Box 429, Hephzibah, GA 30815(7/97)

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2 FREE ADS TO 1000 - Buy 1" ad in "Entrepreneur's Marketplace First Class Mailer" and one 30 word classified in "USA Classifieds" and get another 1" ad and 30 word classified free to 1,000 each. All for just $3.00! Send to: Aaron A. Mighty, 7203 Pinion Dr., Orlando, FL 32818 (7/97)

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PICK-3 LOTTERY PLAYERS! Box eight combinations and hit two winning numbers right every none-pair time. GUARANTEED! Send $3 P&H Cash/M.O. To: RAY COLON, Box 11034, Orlando, FL. 32803-0034(7/98)

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YOUR INCOMING ENVELOPES!!! CASH FOR TRASH! Names & Addresses of 5 Companies That Will Buy Them From You. Send $3.00 to: D.S. WILLIS, P.O. Box 937, Brockton, MA 02403-0937

(7/97)

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KEEPSAKE OR OPPORTUNITY! Last Will's of Elvis, John Lennon, J.F.K., Marilyn Monroe, Clark Gable with Reprint Rights $20. Cash or Money Order. DONALD SPRINGER, 607 W. Norwegian St. Pottsville, PA 17901 (7/97)

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FREE - NAME, ADDRESS, 50 PUBLICATIONS - REPRINT RIGHTS. Send $2.00, 2 F/C stamps to: RAGAN & PARKER ENTERPRISES, 3000 Highway 72 West, Corinth, MS 38834 (7/97)

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CAN ANY COMPANY GUARANTEE YOU SUCCESS? We Can!!! Find out how the 97% who fail with multi-level companies can make money with our team! You can earn income from 12 MLM companies without having to sponsor anyone into those companies, all for the price of a dinner. You will have all the products paid by our team! Every member is guaranteed to succeed! Experience the power of "Diamond K" Success Team Inc. To find out more, send 2 F/C Stamps to: CAROLYN COLEMAN, 17196 Praire, Ste. D-K, Detroit, MI 48221 (7/97)

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Your Ad Could Be Here and be available for Millions to see!

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YOUR AD HERE
For Millions To See!
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Your Classified Ad Here Only 60 cents per word. For a Full Month. . . Plus Back-Issues!
E-mail to:
HomeMoney Classifieds

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I believe many marketers incorrectly assume that the Internet is a mass marketing medium. They try to blanket there marketing message everywhere hoping to attract new customers. This really is not the most effective strategy -- and you are missing the point of using the Internet if you think so.

Think of the Internet as a massive communications/networking medium where you can connect with people all over the world with similar interests and desires. The Internet consists of thousands of "niche" segments of people with similar interests. An example is this newsletter. All of you have chosen to subscribe -- which means you have indicated an interest in the subject matter: motivational business and personal success tips.

In addition, there are over 15,000 Internet discussion groups also known as Newsgroups or Usenet. Each "group" consists of subscribers interested in a particular theme. Each Newsgroup is NOT a broad, generalized communications topic that any marketer would want to utilize. I like to think of each Newsgroup as a bunch of magazine subscribers having a particular interest like business-building tips, or mountain biking, or religion, etc.

Tips on Finding Your Target Market:

When you begin an Internet marketing campaign, do the following to market to your target customer.

o Determine who your target customer is: Without knowing who you are trying to reach, your marketing efforts will produce mediocre results at best.

o Figure out where your target market resides on the Internet: When people use the Internet, they do certain things like read their e-mail, visit various Web sites of interest, participate in Newsgroups, chat groups on AOL, CompuServe, join electronic mailing lists (such as this one) and listen in on Forum discussions hosted usually by an expert. Your job is to find out which of these activities (and where) your target customers is involved in. When you do, focus your marketing efforts on these areas.

o Avoid spending money on mass marketing activities: The best example I can think of here is buying a generalized "unsolicited" email list, and blasting your message to everyone hoping to find the few people in that list who are actually interested in what you do. Since 95% of these people have no interest in what you do, you are going to piss off most of them and generate lots of flames. Flat out, I think e-mail marketing is the most effective marketing tool on the Internet. Instead, use targeted lists sent to people who have explicitly shown interest in your product category. Not so easy to find, but if you do, go for it!

o Start your own customer e-mail list: It makes a lot of sense to build a targeted email list of customers who have expressed interest in your business. Just as in direct marketing, your customer email list will become your single greatest business asset as your list grows. Building this list is the hard part. I could write a small book on it, but I thought I would plant the seed in your mind to get the wheels of thought cranking.

By focusing on your target market, your time and marketing dollars will be better spent.

-- END --

Resource Box: Jeffrey Spencer is the editor of the nationally recognized newsletter "Internet Profits!" E-mail your name and address to ssimail@ix.netcom.com to get his new report "How to Really Make Your Business More Competitive, Profitable, and Successful on the Internet!" Join his FREE "Weekly Success Tip" e-mail newsletter by sending e-mail to ssimail@ix.netcom.com or visiting http://www.choicemall.com/successstyles/

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