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"How-To" of Money Making Reports, Booklets, Books and Publications

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HOW TO WRITE MONEY-MAKING
"HOW-TO" REPORTS
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By: Dale Rolland, the Inner Circle

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HOW TO WRITE MONEY-MAKING
"HOW-TO" REPORTS
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This is the "real" Money Maker in the Mail Order business - the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy! The hard part, of course, is getting all the proper ingredients at the right time.

Your basic "Money Making Report" is usually two pages in length, sells for $3, and outlines instructions, details, or a "How-To Method" for solving a problem: making more money, saving money, attaining greater happiness, or fulfilling an ambition or desire.

One of the most successful reports was and still is, a short report on How To Keep Moles Out Of Your Yard, by one of the deans of self-publishing, Jerry Buchanan. Another of the most successful and biggest money-makers ever written, had to do with the many different ways to prepare and serve hamburger. Simple, basic, grass roots kind of information is what we're talking about.

Any man, woman or child can write a salable report on any subject - providing he or she has knowledge of that subject through personal experience, research, or both. A lot of women write successful money-making reports based upon better ways of solving household problems. And a lot of men write successful money-making reports on how to get greater pleasure from leisure time activities such as fishing, wood working or other hobbies The list of subjects one can write about is endless, and reports on how to make more money easier and faster are no more limited to male authors than expertise in cooking is limited to female authors.

Writing your report is easy and quite simple. However, it does take longer, and requires more sweat, blood and anguish for some people to produce a "finished" product than it does others, even if they are equally intelligent and knowledgeable.

The best advice anyone can give you on how to write a money-making report is to advise you to write as though you were talking to someone - as though you were instructing your next door neighbor via the telephone on the subject at hand. I use the word telephone here to point out that regardless of how much you wave your arms, point your finger, or even draw pictures, you aren't getting the message across, and your neighbor won't "see" what you're talking about until you tell him in the kind of language he can understand.

Write in a style similar to the book reports you used to give when you were in the 6th, 7th, and 8th grades. Do you remember the "theme papers" you used to have to research, outline and write for term finals? You got a good grade if you presented your material in a straightforward style, had the facts, and didn't pad out your paper .

Be factual, and be clear. Know your reader and use the kind of language he expects you to use. This does not mean that you should drop to the level of military barracks talk or that you should elevate yourself to the level of a pseudo Rhodes Scholar. It just means that in writing the basic "How-To" report, you should bear in mind that these reports serve as personal one-to- one consultations between you and your reader, and that your language should establish a rapport he can feel. Outline what you want to say before you write it. This helps; in fact I very definitely recommend it. Many writers "think" as they're typing or writing what they want to say, myself included. But believe me, everything flows smoother, with a lot less rewrite involved, and the finished product is always much better when you've outlined what you want to say before you start.

When doing business by mail, these Money-Making "How-To" reports we've been talking about are known by many names: folio, booklet, pamphlet, guide, or even Personal Success Plan. In reality, these reports are written guidelines that give the reader more information on a subject he wants to know more about.

Money Making reports have been, and can still be written to show other people how to start, develop, enjoy or expand a hobby; how to learn and develop new or greater abilities; how to start, develop and operate a new business, or even expand a current one; how to develop and prepare for a new career; how to make more money; how to save money, better one's standard of living and have more time for leisure; how to solve personal problems and enjoy life more; how to attain success in any endeavor .

You'll find that the better selling reports are well researched, authoritative, factual and helpful to the reader in the achievement of his goals. Your report can be put together and sold as anything from a two-page typewritten paper to a multi-page typeset and professionally bound book. An important point to remember here is that the people who are going to buy your report are going to be interested in the information it contains - not how long it took you to put it together. The reason you wrote it, or the number of pages you've written - so long as it contains the information he wants.

Picking a subject to write about - one that has sales appeal and that will sell well for you - is not as hard as it sounds. The best rule to follow is to write only about something you already know a great deal about. With this advice in mind, it will follow that your best writing will be about those subjects that particularly interest you. And remember, the more you are involved or interested in the subject, the easier it will be for you to write about that subject in a manner that will hold your reader's interest. Your knowledge and enthusiasm will show through - causing your reader to overlook any technical writing weaknesses.

How do you determine the subject that's best for you to use for your first report? Channel your thinking along these lines: If you love to fish, you could probably put together a money-making report on "How To Catch The Big Ones." If you love to sew, you could probably write a report on "Tips For Beautiful Sewing." If you have experience in advertising, you could write a report on "How To Write An Ad For Best Results;" experience in printing, a report on "How To Prepare Copy and Layout For Best Printing Results;" experience in business, a report on "Better Business Operating Techniques."

It's worth repeating: Whatever you write about, make it something you know about, and are especially interested in. Art Fettig writes about motivation and ideas for selling because he has spent many years doing just that - motivating people toward larger sales volume and "brainstorming" new ideas for more sales. Doug Hooper writes about the power of positive thinking because he has practiced it and believes in it; it works for him and he knows it can work for you. Paul J. Micali writes about the techniques of closing more sales. He has spent all his life teaching people to become better sales people, and he never tires of talking about how easy and rewarding selling is with the proper thinking and approaches. Maryanne Raphael writes for all of us about the many and different writers' markets open and available to free-lance writers, because she has spent many years searching and learning all about these markets as a free-lance writer. Whenever we talk with her, she's always "neck-deep" with assignments from countless publications. She knows the problems of the free-lance writer, and she passes along information of great value because she's been there. Dottie Walters writes about the opportunities for women in business because she's been "down to her last dime," started a business on sheer determination alone, and knows the tremendous potential of women in the business world. Today, she is one of the most sought-after women in this country as an inspirational speaker for women's groups. She gets paid for speaking before these groups, and sells thousands of dollars worth of books at these engagements besides! I could go on and on - naming friends and telling you how they have taken a subject they were interested in, found out everything about it they could, and parlayed it into a fortune by starting with the writing of a "How-To" report. Rather than go on with these stories of how others have done it, and are doing it, let's get on with the task of showing you how you can write your own "How-To" report and parlay it into a personal wealth vehicle of your own!

Once you've decided on the subject you're going to write about, the next step is thorough research. Visit your public library and "bone up" on your subject. Read as much about it as you can find - newspapers, magazines, books - everything! Start collecting clippings, talk to your neighbors, your friends and relatives, and take notes on all information you gather from reading and personal discussion.

When you've spent a good six weeks intensively researching your subject, gathering notes and discussing it as often as you can with as many different people as possible, you should be ready for the next step - the sorting, compiling and assembly of your notes. Simply read through all the notes and clippings you have accumulated, discarding those that are repetitious, and organizing those you're going to use according to your "subject coverage" outline. Don't let the outline part of your project become an obstacle. An outline is simply listing the order in which you want to write about or discuss each aspect of your subject.

Everything that's written should have a natural beginning, a body and an ending. When you outline your subject, and your "subject coverage," which can be likened to a table of contents, you'll find it easier to say what you want to say. You'll be able to say everything you want to say. You won't have to worry about forgetting or leaving out an important point you want to make. The coverage of your subject will be more complete, and your writing will be much smoother.

Once you've completed your research, organized your notes, and have your "subject coverage" outline set, you' re ready to write the money-making report that just might make you rich!

Start writing, and write as though you were talking to someone, because writing, after everything has been analyzed, taken apart, studied, improved upon, and put back together, is still nothing more or less than a written conversation between two people. Write your how-to report as though you were instructing a high school graduate in how to do something his first day on the job.

It makes no difference whether you write it all out longhand or pound away at a typewriter. Just get it all written! Once you've got your material organized, start writing and don't stop until you're finished!

When you have finished, be proud of yourself! Take a break, go out to dinner, enjoy a night on the town! In other words, put this first draft of your report aside for a few days and allow your brain, your body, and your creative juices to rejuvenate themselves.

After a couple of days off, take up your report and go through it with a sharp pencil, just as you imagine an editor would do. Strike out, rewrite and polish each paragraph for clarity, accuracy and flow.

This is the time to make sure that what you've written is easy to read, easy to understand, and each sentence follows the one before it just as surely as spring follows winter. The smoother the conversation or the writing of your report flow s, the easier it'll be to read, and the easier it is to read, the more copies you will sell.

Now you have a money-making report that has the potential of making a great deal of money for you. If you are a good typist, go ahead and type it out in finished form. If you're not a typist, you can have it typed by someone who is, or even have it typeset for a small fee.

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REPRINT RIGHTS

1996, Dale Rolland, the Inner Circle

The opposite of copyrights is reprint rights. One is protected (world-wide, due to International treaties) from plagiarism (illegal copying); the other, official permission to copy. First, a little about copyrights. The following is the author's understanding. It is not to be taken as legal advice.


Anyone can post a copyright notice on their work and receive a degree of protection under international copyright law. Maximum protection is when the work is registered. For example, you cannot sue or prosecute someone from stealing your material unless it is registered. However, you can register it any time within five years of it's appearance in print - and then sue!


Some writers of non-best seller material simply apply the copyright notice as a matter of course (and save $20). This warns and would-be plagiarists who can't be sure whether or not the work is registered or what might be the outcome if they copy. If one copies, the author can register (within 5 years) and then sue (for up to a $200 fine). If the work was registered prior to the offense, the fine can be much and damages can be awarded. For more information about copyrights, write to: Register of Copyrights, Copyright Office, Library of Congress, Washington DC 20559 or call (202) 707-9100 to request an information packet. Most articles, booklets, reports, etc. involve Form TX.


Reprint rights can be granted by the author of a works or by a company or person who has the authority to grant them (authors sometimes sell all rights). They come in several forms but for our purposes, reprint rights mean you only need one master copy with reprint rights. This means your inventory of books and reports can be a few masters rather than cases and shelves full of material! It enables you to print and sell all the copies you want for the price of printing!

Reprint rights come in many forms and the difference can be significant! Here are some of the most widely used:


FIRST RIGHTS are granted (usually, sold) to a publisher for one edition. The publisher agrees to publish the article within a specified time; the author agrees not to authorize any other rights until it has appeared in the first rights holder's publication. After publication, however, all rights revert to the author.


ONE TIME RIGHTS are when the author conveys the right to print the work once. One time rights can, for example be given simultaneously to more than one publisher. Inner Circle members have automatic one-time reprint rights for all association materials. They can copy and distribute as many copies as they wish. One time rights mean you can print or make and distribute all the copies you want but cannot convey said rights to another.


FULL RIGHTS (also, TRANSFERRABLE RIGHTS) means you can copy and sell not only the works but also the right to copy and sell - with rights, etc. Inner Circle members have transferrable reprint rights for four association generated products (three booklets and the Code of Ethics certificate.


There are other categories of rights as well as rights with specific terms that are negotiated between the parties involved.

Although subject to judicial interpretation, it appears that you can be convicted of copying words but not ideas. If you read three books on how to design a web page and then write your own, you will probably have no problem. That is, unless you copy any sentences (much less a whole paragraph) from any one of the three books. Of course, you should also be wary of product names, logos and the like.


This is called rewriting or paraphrasing. If you think about it, there are relatively few totally new ideas but there are brand new explanations and adaptations every minute of each day! We have seen reports still in circulation that promise that you can make up to a dollar an hour if you follow their instructions. Talk about opportunity for rewriting!


Some would say that you give first rights when the subject is hot, your name as an author is a sales factor and big sales are possible. One time rights are for when the furor dies down (or doesn't materialize) or when sales from no rights or first rights have slowed down to the point where it doesn't pay to advertise them yourself. Full/Transferable rights are sometimes considered rejuvenations - when the reader market drops, it's time to go after the dealership market. Finally, when even this category stops selling (or when the author is desperate for money), it's time to sell everything -- the LAST RIGHTS!


While the above may fit a few cases, copyright authority is far more complicated than that. There are many perfectly good subjects that will never be best sellers and just as many good authors who aren't so hot at marketing what they write. Then, there are repetitive subjects. There are only so many different ways to write classified ads, get free press or access the Internet. Yet, there needs to be constantly updated material available to a constantly emerging new market!


Whether you are buying or selling, it is a good idea to know what kind of rights you have or offer. Note that some companies have offered material with reprint rights that turned out to be less that the buyer thought. Unless you have WRITTEN reprint authority you are taking a chance! Note also that it isn't absolutely necessary to display a copyright notice. There have apparently been convictions where copyright protection was "inferred." We live in a complicated world!


FYI - FROM THE INNER CIRCLE ENCYCLOPEDIA OF MAIL ORDER TERMS AND ABBREVIATIONS:

FULL REPRINT RIGHTS - The buyer receives permission to reprint and if necessary, modify for accuracy (e.g. dates, spelling, prices, and title) but must retain the author's name and bulk of the material as written. See also, one-time and transferable reprint rights.


ONE TIME REPRINT RIGHTS -Printed material sold with permission to reprint for the buyer only. The buyer can reprint and sell the material, even in volume- but not the reprint rights.


REPRINT RIGHTS - Written authority to reprint copyright protected material. It can be re-typeset but unless specifically authorized must be worded as provided by the copyright owner and retain the author's name and/or copyright notice. See also, Public Domain, Full, One-time and Transferrable Rights.


TRANSFERRABLE - Term used with reprint rights. A specification that authorizes the buyer to sell the rights to reprint the material along with the material. May or may not be included in "reprint right" sales. See reprint, one time, full rights.

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Self-Publishing, and Why I enjoy It So Much!

I have written & self-published my own writings because: (1) It's easy to do,... (2) I write about what I most enjoy; what I know most about; YOU, too, can write about what you most like to do, or talk about! (3) Most anyone could be a prospect for your Self-Published Reports or Books,.. (4) YOU and I will have to do all our own advertising and promotion,.. (5) And YOU (and I) will pocket all the profit from each sale!!

Personally, I try to locate information that people CAN'T FIND anywhere else! I try to find sources not readily known or available to most people! I list those sources in other Reports! It's true: You should NOT just go out for the big one shot sale!! Rather, we should attempt to sell QUALITY reports that are good sellers, that our customers will buy, and that others will buy from them, and on and on!

Our Works can start out as short paragraphs; key phrases or just important words! After all, that's basically what writing is: just stringing words together into logical sentences! These works can start as short Articles, which you can offer as "filler" articles to Publishers! (Don't ask for money at this point! You don't want to even try to put a price on your work right now! (Believe me) It'll be enough for you just to be Published; to see your name in print; to possibly even get some feedback from readers,... all of which will help alot! )

Later, you can put those articles together, as Chapters, and PRESTO! You've put together a Book! Save copies of those printed pieces into your "Track Record File" - so that, later, when a large Book Publisher asks "What have you had printed before,...?" you can pull out samples of your Published works! It will go a long way to getting REALLY published later!

If you don't want to go the Short Article route, that's fine. Just start with one short Report, on a subject you know most about! Put everything you know about it down on paper! Worry about organizing it later!

Here's some Popular Subjects: Ways to Make Extra Money; How to Sell your own Products by mail; How to Save money on Taxes; How to Lose Weight; How to Stop Smoking; How to be Popular; How to save money, repairing your own car; How to operate a Home-Based Business,... You can think of others! (Did ONE of those titles make you "Want to Know More?")

If you can, try to write about a Hot, Popular subject. If you think your subject matter is dull,... think it over... ask yourself, "How will someone else really BENEFIT from this Information?" Will they be better off? Happier? Healthier? Wealthier? Come up with a Title that SHOUTS: "YOU MUST HAVE THIS INFORMATION!"

A little research I did recently showed me that MOST of my orders came from people living in just 20 of our 50 States! I wrote about each one of those 20 States, and why I felt they were the best states, and titled my report, "The 20 Best States to Advertise in and to send mailings to!" It's been an immediate and constant best seller! (A Copy is FREE by e-mail from Gary at: Gapach97@aol.com)

Last year, I did some local checking, to find out what kind of Home-Businesses there were, and found about 100 of them. I wrote up a 6 page report, listing each home-business idea, and since the year is now 1997, I titled it "97 Ways to be Richer in '97!" (I can NOT keep copies in stock! They sell out as fast as I make 'em!)

YOU can do the same! You can even "borrow" some ideas from a news story in your local paper. I tore out an article, just the other night, titled "How to fix bad credit!" I won't copy it word for word, but, I will borrow facts or information from that article and come up with a title like "6 Ways to get out and stay out of Debt!" I believe a LOT of people could use the information contained in this (yet to be re-written by me) report!

YOU can also: Read magazines; Listen to what others say,.. often other people will share their "secrets" and "tricks" with you,.. and you can jot them down, and write up another Report! Just now, while I was typing this letter, I was thinking about what I HAVE DONE over the past few years, that have truly worked, and worked good,.. things that have been profitable in my business!

I stopped THIS letter (just now) to jot down those few thoughts, and after I finish this letter to you, I will start working on a report about those 6 successful things,.. maybe I could call it "6 Success Secrets!" Isn't the mind amazing,..?? while I was writing to YOU, I get an idea for a new report, about the 6 things that have helped to make me more successful!

Let your mind go,.. and you just never know when new ideas or thoughts will come! Jot them down! They could turn into a GREAT New Report next month!!

Gary Christensen

(This Article was written by Gary Christensen, a freelance writer of Home-Based Business articles, who has Written and Self-published 8 Books and 90 Original Reports! (Gary's 90 Original Reports retail for $28.00!) His "67 Mailorder Trade Secrets"are just $22.00 to you! Each Report covers a different "Trade Secret!" Gary's latest FREE Report is "Why Pay for it,.. If you can get it Free?" It's Free for the asking at: Gapach97@aol.com

Check out the Mailorder Mall and HomeMoney Magazine, at: http://www.homeincome.com/

Subscribe to the "HomeMoney Newsletter! It's Free, cancel anytime! Send Gary your 2 pg. Article or News Release with $25.00 (by the 25th, monthly) and it will be distributed to 90 Mail Trade and Home Business Publishers!

Write Gary at: 999 N.W. Sycamore Ave., Corvallis, OR 97330 Jesus is my Lord and my God! <>< )

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