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FIVE THINGS YOU MUST DO TO BE SUCCESSFUL IN MAIL-ORDER.
Presented by: National Mail Order S&P Publishing Co.

MAIL ORDER SUPPLY DIRECTORY

Presented by: National Mail Order S&P Publishing Co.

ADVERTISING AGENCIES
BOOKLET PRINTING
BOXES, MAILING AND PACKAGING
BUSINESS CARDS
BUSINESS FORMS
CUTS, MADE TO ORDER: ARTWORK
ENVELOPES
GLOSSY PHOTOS & COLOR PRINTS
LABELS
MAILING LIST BROKERS
MAILING MACHINES & EQUIPMENT, TYPEWRITERS

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FIVE THINGS YOU MUST DO TO
BE SUCCESSFUL IN MAIL-ORDER.
Presented by: National Mail Order S&P Publishing Co.

A mail-order business is a great business to start, either part-time or full-time. It's exciting, because it's always changing, and it can be very profitable, if run correctly. One important thing to remember, though, is that mail-order businesses are easy to start, but take work to maintain.

Don't believe the hype you hear about making millions overnight in mail-order. It's happened to a few lucky fools, but that's about it. You have to use your head in mail-order, if you want to survive.

There are five extremely crucial rules to remember when running a mail-order business. You still won't be guaranteed success, but it will be a whole lot easier, if you follow these rules.


1) EXPLORE FREE AND LOW COST
MARKETING OPPORTUNITIES.

Too many people jump into a mail-order business with an expensive, flashy full-page ad in a big magazine. That's great IF it's successful, but what do you do when your ad only pulls enough orders to cover it's cost, and you have no marketing budget left for new ads? Lick your wounds, and close down your business.

The smart thing to do at the start (and throughout your mail-order career) is to take advantage of all the free and low cost marketing options at your fingertips.

You say you don't know about any? Well, here are some ideas.

Send a sample of your product along with a press release to the products reviewers at the magazines your customers read. Also, write a short article about a subject or issue that will interest your potential customers and that has a connection to the product you sell, and submit it to those same magazines.

For example, if you sell bass fishing lures, write an article on the best times of the day for bass fishing.

Offer to talk about the subject on radio or TV talk shows regarding this subject. Cable TV, in particular, has plenty of talk shows with specific audiences that are desperately in need of guests.

In all of these instances, include a short paragraph with information on how to contact you and a general description of the products or services you sell. Offer your articles or expertise for free, in return for this paragraph either appearing at the end of your article, or being read after the interview.

Marketing yourself as an expert in your business will get you far more publicity than placing an expensive ad, and it's virtually free, except for your time, a few stamps and a few phone calls. It works for me, and I know it can work for you.


2) PYRAMID YOUR PROFITS.

What does this mean? It means that you should take at least half of your profits and reinvest it in more advertising.

When you make your first batch of sales, don't take your profits and throw a party.

It might seem like a good idea now, but you'll regret it later. A good way to grow your sales is by expanding your advertising. If you can only afford one or two small ads in the beginning, that's fine. If those ads are successful, make sure you take the profits from the sales they generate and reinvest them in four or five of the same ads in different magazines. Then, reinvest the profits from those ads into seven or eight ads, and so on.

Don't be concerned about making immediate money. You'll make a larger profit LATER if you reinvest in your business NOW.


3) TRACK YOUR ADS.

Suppose you have ten or fifteen different ads running in different publications. All of a sudden, you get a whole load of orders. Of course, you want to continue running the ad that pulled in the orders, in the same publication and in ones you haven't advertised in before. This will bring in more loads of orders, right?

But, when you look at the orders, you have no idea which of your ads was the one that clicked. When you're done crying, resolve that, from now on, you will KEY and TRACK your ads.

Keying and tracking ads is so simple that many people miss it. Here's all you have to do. On each ad, preferably on the address, add a letter or number code that will indicate to you where the order came from.

For example, if you're advertising in the August issue of Popular Mudbogging, and your business name is Joe's Knobby Tires, put your name in the ad as Joe's Knobby Tires-PM8. PM stands for the issue name, the 8 is for August. Then, you can look at the envelope and you'll know instantly where the order came from.

Make a table on a piece of paper with columns for date, item ordered, amount paid, and date the order was shipped. At the top of the page, tape a copy of the ad, and write the ad key next to it. Then, when you receive orders, record the information on the proper page.


4) DO SMALL SCALE TESTS
BEFORE LARGE SCALE ADVERTISING.

Before you sink hundreds or thousands of dollars into a large ad or mailing, test the waters. Place a smaller ad with the same message in the magazine for two or three issues, and see if it pulls. Or, if you're renting a mailing list, do a smaller mailing to a small percentage of the list, instead of just rolling the whole thing out.

Testing is important in this business. There are two possibilities that can come out of a test. Either the ad/mailing works, or it doesn't.

Now, it's up to you to figure out WHY it didn't work. Either the ad/mailing copy isn't effective, or you're reaching the wrong audience. Review the whole picture, find out what needs to be changed, make the changes, then retest. When you hit on the right comb ination, THEN take the big plunge.


5) DON'T BE AFRAID TO ADMIT
YOUR MISTAKES OR FAILURES.

Let's face it. You won't hit a home run in this business every time your up at bat. In fact, just like in baseball, you may strike out more times than not.

But, the times that you're either lucky, and get to first base on a walk, or you get a hit will make up for your strikeouts. You need to keep a stiff upper lip, admit that you didn't get a hit, and move on. Mail-order success comes not from overnight millions, but from steady trickles. Put another way, mail-order is really a "get-rich-slow" business. If you keep plugging away, keep learning from mistakes, and keep trying new things as you find them, you'll at least be headed for success road, if not on it from the start.

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National Mail Order
Services & Products

Guide On-Line

National
MAIL ORDER
SUPPLY DIRECTORY
Presented by: National Mail Order S&P Publishing Co.

The firms listed in this Directory can save you hundreds of dollars on your Mail Order Supplies and Services. Write them for their descriptive prices lists or catalogs. You will have best results if your write on your letterhead. At the time of printing, all addresses of the firms were correct and all offers were current. We can not be held responsible for change of address or withdrawal of offers. This directory was compiled of information only and is being issued as such.


ADVERTISING AGENCIES

MORLOCK ADVERTISING AGENCY, 188 W. Randolph St., Chicago, IL 60601 Magazine and newspaper rate book available.

JAMIE & SCOTT ADVERTISING, INC., 123 w. 28th St., New York, NY 10001 Write for complete information.

CHICAGO ADVERTISING AGENCY, 28 East Jackson Blvd., Chicago, IL 60604 Write for rate guide and price information. Magazines and newspapers.

DIENER & DORSKIND, INC., 1501 Broadway, New York, NY 10036

Newspaper and magazine advertising. Full Services.

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BOOKLET PRINTING

COPEN PRESS, 100 Berriman St., Brooklyn, NY 11208

160 page 8 1/2 x 11 booklets in two colors - only 2 cents each.

ESQUIRE PRINTING, 342 W. 40th St., New York, NY 10018

5-M 8 1/2 x 11 booklets on 50# white paper; 12-pages - $199;

16-pages - $249; 24-pages - $349.

ADAMS PRESS, 30 W. Washington St., Chicago, IL 60602

Book printing. Free catalog.

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BOXES, MAILING AND PACKAGING

U.S. BOX CO., 67 Metropolitan Ave., Brooklyn, NY 11211

Thousands of sizes. Free catalog.

PAPER BOX CORP. OF AM., 69 W. 23rd St., New York, NY 10010

Mailing boxes of all sizes.

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BUSINESS CARDS

J.S PRINTING, Box 136 Wyckoff Post Office, Brooklyn, NY 11237

1-M raised lettering business cards - $5.95. 2-color - $6.95.

L & D PRESS, 152 W. 42nd St., New York, NY 10036

Same prices as above.N.Y.

BUSINESS CARD CO., Box 4664, Stamford, CT 06901

1-color business cards - $4.50 per M

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BUSINESS FORMS

KING CARBON BUSINESS FORMS, INC., P.O. Box 1112, Somerville, NJ 08876 Carbon-interleaved Snap-aparts: Reply messages, Bills of Lading, Invoices. Custom-made.

BUY DIRECT, INC., P.O. Box 495, New York, NY 10011

Snap apart Business forms. Free quotations.

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CUTS, MADE TO ORDER: ARTWORK

FRANK P. DeLOUISE, 209 Islip Blvd., Islip Terrace, NY 11752

Made-to-order Cuts; Signature Stamps. Free price list. Copy, layout and art for ads, letterheads, labels, cuts.

TRAPKUS ART, 5120 11th Ave. C., Moline, IL 61265

Engraving, artwork, ad make-up.

KNARR, Box 1042, Oil City, PA 16301

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ENVELOPES

LEAF ENVELOPES, 110 W. 14th St., New York, NY 10011

5-M 6 3/4 - $20.00; #10 - $25.00. Other sizes.

EMBASSY ENVELOPE, 655 6th Ave., New York, NY 10009

Same prices as Leaf Envelopes. Also prints other sizes.

ACTION ENVELOPE, P.O. Box 632, Forest Hills, NY 11375

Same prices as Leaf Envelopes. Also prints other sizes.

BUSINESS ENVELOPES MFGRS., Pearl River, NY 10965

Printed and unprinted envelopes of all sizes. Catalog envelopes.

Free price list.

NATIONAL CUSTOM ENVELOPES, Rt. 3 at Meadow Rd., Rutherford, NY 07070 Printed and unprinted envelopes of all sizes. Catalog envelopes. Free price list.

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GLOSSY PHOTOS & COLOR PRINTS

JJK-COPY ART, 165 W. 46th St., New York, NY 10036

100 8 x 10 Glossies - $13.95; 1000 - 9.54 each.

100 8 x 10 color prints - $85.00.

RODRIGUEZ PHOTO STUDIO, 2265 1st Ave., New York, NY 10035

25 8 x 10 Glossies from your negative - $7.50. Other sizes.

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LABELS

AUTOMATED LABELS & FORMS, INC., 38 W. 21st. St., New York, NY 10010

Shipping labels and labels of all types.

ABBOT LABELS UNLIMITED, INC., 79 Mill Rd, Freeport, NY 11580

Labels of all types.

GRAYARC CO., INC., Dept. Y, 882 Third Ave., Brooklyn, NY 11232

Pressure sensitive shipping labels-in rolls, cut single or in pads.

PENNY LABELS, INC., 141 5th Ave., New York, NY 10010

"Carbo-Snap" gummed addressing labels, 33-up, with carbon between sheets.

NECTAR LABEL CO., INC., 34 Hubert St., New York, NY 10013

Stock or Custom Gummed Label.

MIDWEST MAIL SALES, Box 44R2, Shawano, WI 54166

2-color gummed shipping labels at lowest prices.

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MAILING LIST BROKERS

ACTIVE MAIL ORDER LIST CO., INC., 276 Park Ave., S., New York, NY 10010 Mail order buyers of house-hold products, vitamins, fashions.

ALLISON MAILING LISTS CORP., 329 Park Ave., S., New York, NY 10010

Mail order buyers, boat owners, Airline credit card holders.

THE SALESMAN'S GUIDE, 1182 Broadway, New York, NY 10001

Apparel Buyers.

THE WALTER S. KRAUSE CO., 48-01 42nd St., Long Island City, NY 11104

All types of lists.

BLISS MAILING LISTS, 104 E. 40th St., New York, NY 10016

All types of lists

BOOKBUYERS LISTS, INC., 363 Broadway, New York, NY 10013

Mail Order book buyers

ED BURNETT, INC., 176 Madison St., New York, NY 10016

New businesses; magazine subscribers.

CATHOLIC LISTS, INC., 386 Park Ave., S., New York, NY 10016

Catholic lists.

THE COOLIDGE CO., INC., 11 W. 42nd St., New York, NY 10036

All types of lists.

CRONER PUBLICATIONS, INC., 211-03 Jamaica Ave., Queens Village, NY 10023 New home owners.

ALAN DREY CO., INC., 333 N. Michigan Ave., Chicago, IL 60601

Consumer; Mail Order; Executive lists.

DUNHILL INTERNATIONAL LIST CO., 444 Park Ave., S., New York, NY 10016 All types of lists.

FAIRCHILD PUBLICATIONS, INC., 7 E. 12th St., New York, NY 10003

Retailers and Manufacturers lists.

FRANCONI MAILING LISTS CORP., 416 W. 33rd St., New York, NY 10001

All types of lists.

CHARLES HOFFMAN CO., 18 John, New York, NY 10038

Stockholder, Investor lists.

FRITZ S. HOFHEIMER, INC., 29 E. 22nd St., New York, NY 10010

All types of lists.

LIST MANAGEMENT, INC., 150 Purchase St., Rye, NY 10580

Business Executive lists; Schools.

MAILPOWER, 135 W. 50th St., New York, NY 10020

Medical and Health lists.

MARKET DEVELOPMENT CORP., 420 Lexington Ave., New York, NY 10017 New parents; College students.

PALMER LISTS, INC., 2432 Grand Concourse, Bronx, NY 10458

New births lists.

R. L. POLK & CO., 551 5th Ave., New York, NY 10017

Auto Registrations

RAYMOND-LOEW ASSOCIATES, INC., 50 Broadway, New York, NY 10004

All types of lists.

READY TO WEAR MAIL SERVICE, 243 W. 39th St., New York, NY 10018

Buyers names of ready-to-wear apparel.

SCHOOL LISTS MAILING CORP., 875 Ave. of the Americas, New York, NY 10001 Teachers, school officials.

WM. STROH, JR., INC., 568 54th St., West New York, NY 07093

All types of individual Mail Order Dealers advertising inquiry lists.

MASHBURN'S IMPORTICO, P.O. Box 118-M, Enka, NC 28728

4000 latest buyers of Mashburn publications always on hand.

Priced at $22.50 per M, postpaid.

VOLZ ENTERPRISES, 602 Ferris St., Ypsilanti, MI 48197

Mail Order Opportunity seekers.

BREWSTER SERVICE, P.O. Box 1348, Clearwater, FL 33517

Mail Order Opportunity seekers.

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MAILING MACHINES & EQUIPMENT, TYPEWRITERS

ADDRESSING MACHINE & EQUIPMENT CO., 383 Lafayette St., New York, NY 10003

Fully rebuilt or new: Postage meters, folders, addressing machines, staplers, typewriters.

AMERICAN BUSINESS MACHINES, INC., 573 Broadway, New York, NY 10012 Mailroom machines: Addressing, stamping, tying, folding, inserting, offset; typewriters.

BUSINESS MACHINES TRADERS CO., 1052 Cony Island Ave., Brooklyn, NY 11230 Rebuilt Pitney Bowes mailing machines. Others.

FRIDEN, INC., 386 Park Ave., S., New York, NY 10016

Postage meters, inserters, openers, sealers, endorsers, scales folding machines.

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