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"How-To" Connections For Growing Your Business Without Cash Outlay or Merchandise Investment

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Courtesy of Mail Order Drop-Shippers Magazine Publishing Co.

HOW YOU CAN BECOME A MAIL-ORDER DROP-SHIPPER

Presented By Mail Order Drop-Shippers Magazine Publishing Co.

USING A DROP-SHIPPER TO SELL BOOKS BY MAIL
Presented By Mail Order Drop-Shippers Magazine Publishing Co.

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"How-To" Connections For Growing Your Business Without Cash Outlay or Merchandise Investment

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MAIL ORDER
DROP-SHIPPERS
Magazine On-Line

HOW YOU CAN BECOME
A MAIL-ORDER DROP-SHIPPER
Presented By Mail Order Drop-Shippers Magazine Publishing Co.

There are thousands upon thousands of persons throughout the United States and Canada who regularly engage in the art of selling by mail. A few of these people work at it full-time; the majority work at it on a part-time basis. A few buy their merchandise in large wholesale quantities; most depend upon the services of professional DROP-SHIPPERS.

A DROP SHIPPER:
* Buys merchandise in wholesale quantities.
* Maintains a constant stock of merchandise.
* And fills orders for small dealers.

A Drop-shipper concentrates on two things - recruiting new dealers and filling orders. To realize a profit, he needs VOLUME. He achieves this by enlisting hundreds of dealers to sell his merchandise for him. If the retail price of a product is $2.00, he will usually fill the order for a dealer for $1.00. He expects the dealer to cooperate by providing a shipping label, which has already been addressed to the customer. The drop-shipper must apply it to the package, pay the postage and mail it. Since he has hundreds of orders to fill every day, he must eliminate as much unnecessary work as possible.

Mail Order dealers are always looking for RELIABLE drop-shippers. That is why hundreds of "Drop-Ship Directories" are sold every year. If you are willing to drop-ship orders for other dealers, place your ad in the Mail Order Dealer Magazines, and watch the flood of letters you receive!

Most dealers do not become drop-shippers themselves because:
* They do not have the capital to invest in merchandise.
* They do not want the responsibility.
* And they are afraid of the work involved.

Not all merchandise can be handled by drop-shippers. You must invest in merchandise that:
* Is not available in stores.
* Is readily available to you. If the supply runs out, make sure you can get some more.
* Is easy to mail. Otherwise your postage costs will consume all your profits.
* Is fairly low-priced.

Dealers like to make a lot of sales, and most like to make at least $1.00 from each order. Items which retail at $2.00 to $5.00 are probably your best bet, at least in the beginning.

To give you an idea of what items can be sold successfully with the drop-ship plan, here is a partial list of products that are currently being sold this way:

Music Charts Music Books Hypnotic Discs Jewelry
Wall Plagues Cassette Lectures Fish Hooks
Recipes Emotion Rings Books
Birth Certificates Flashlights Information Books
Cook Books Calorie Counters Quit Smoking Guides
Health Books High School Diplomas Lapel Pins
Clip Art Book Diet Plans Mail Order Folios
Knives Posters LP Records
Will Forms Bracelets

If you are planning to set up a drop-ship business, and are operating with a very limited capital - START WITH ONE ITEM, preferably a printed one. Later as you acquire more money and more experience, you can add new items to your line. (If you treat your dealers fairly, they will take on any new items you introduce. They will run ads, print circulars, use direct mail, etc.) Never try to sell a product you are certain that it fills a basic want or need of many, many people.

Let us imagine that you have purchased 1000 copies of a new book on Tarot Reading. Your cost is .15 each, and the supplier has assured you that he has another 10,000 copies available, if you happen to need them. Your initial costs has been $150.00. To realize a profit, you must receive at least $1.00 per copy - which means that you must establish the selling price at $2.00. How do you get dealers to sell it for $2.00?

Here is one method.

Run an ad in the leading Mail Order magazine - such as Timely Tips or Mail Order Bulletin - let it read something like this: TEACH YOURSELF TO READ TAROT CARDS! Brand New Method! $2.00 copy (DEALERS: Run this ad over YOUR name. I drop-ship for half!)

Immediately dealers will pick up your ad and start advertising it. (You will also get a few orders from the Bargain Hunters who will buy ANYTHING as long as it is half price!) If you run the ad month after month, you will continually acquire new dealers to sell for you.

You can also prepare a letter describing your drop-ship offer and mail it to a list of small mail order dealers. If you can enclose "camera ready ads or circulars" which they can reproduce, you will make even more sales.

The more you can do for your prospective dealers, the more money you will make. If you mail one thousand letters and only recruit twenty dealers, do not feel that your entire mailing was a loss. If you give good, honest service, some of those dealers will stay with you for twenty-five years - every time you introduce a new product, they will jump on the bandwagon and help you sell it!

Another method is to prepare circulars for dealers to include in their mailings. You can afford to sell them to dealers AT COST. If your product is low-priced, you can make a lot of sales using nothing but 3 x 6 circulars. You may even want to print your dealer's ad on one side of the circular, and your own non-conflicting ad on the reverse side. (For example, let your dealer sell the book on Tarot Reading and you sell another book on Numerology!)

To be successful as a Mail Order Drop-Shipper, you must:

* Handle fast-selling, low cost merchandise. There should be a high markup on it and it should be readily available to you in large quantities.

* Constantly recruit new dealers to sell it for you. Advertise in the Mail Order Magazines REGULARLY. This marks you as a RELIABLE source of supply.

* Provide your dealers with good selling tools. If necessary, pay a typesetter to prepare eye-catching "camera-ready ads and circulars" which your dealers can use.

* Fill your orders promptly. If you have every order in the mail within 24 hours, your repeat business will ZOOM!

* Handle complaints immediately and fairly. If necessary give the dealer or customer the benefit of the doubt. You may lost a dollar now and then, but in the long run, YOU WILL BENEFIT!

* Don't get lazy. Remember your competitors are working, too! Keep your dealers (and your pocketbook!) happy by adding new products from time to time.

Do that - and dealers will start selling YOUR products - for YOU!


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End of Page 1


MAIL ORDER
DROP-SHIPPERS
Magazine On-Line

USING A DROP-SHIPPER TO
SELL BOOKS BY MAIL
Presented By Mail Order Drop-Shippers Magazine Publishing Co.

Selling books by mail is one of the "ideal" spare-time business ventures that can be operated from your home, and with minimal investment, can make you very rich!

However, there's a lot you must know about this kind of business; a lot to learn, a lot to understand, and a lot of common sense required.

Your First Step Is To Locate Your Source Of Supply

The first thing you need to know is where to get book - the kind of books - that sell best via mail order. Selecting your source of supply, deciding which type of books you want to sell, and arranging a working relationship with these suppliers is your first step. Be sure that you know which supplier has which books, the quantity discount prices, and the drop-ship requirements. It's best to set up a file on or for each of your suppliers; keep a copy of each of their latest catalogs, and some sort of record of all dealings you have with them.

Once you're organized with a source of supply, getting started is pretty easy. One way might be to acquire a series of money making reports that run two or three pages in length such as this one - that sell for a couple of dollars each. Then, you run a classified ad in some of the national mail order publications reaching extra-income opportunity seekers.

Such an ad might read: FREE REPORT! $50,000 profit each year! Spare-time home-operated business. Details SASE. (your name & address).

What Are Some Secrets To Your Success?

Your secret to success in selling books by mail will lie in what you put into all those self-addressed and stamped envelopes you receive in response to your ad.

Of course, the first thing you have to put in those envelopes is the "free report" you promised in your ad. We have a number of reports describing a plan that can make $50,000 a year for an energetic and determined extra-income opportunity seeker, and have used all of them quite successfully in accordance with the plan we're describing to you here.

Now then, in addition to the "free report", as promised in your ad - and in order to sell books - you have to include what is known as your "follow-up" package...

Actually, it's quite simple and should be almost automatic. You'll need a full page circular advertising one of the books you're selling. To see, and understand this ingredient, collect the advertising sheets you receive from all the book clubs, relative to their "featured selection" circulars. Remember here that the more original and different from the "other" advertisers you can maker your circulars, the more books you'll end up selling. Still, you may not want to undertake the work or have the extra finances to hire to have "featured selection" advertising circulars made up for you. In that case simply take one of the full page circulars advertising a particular book, sent out to you by one of your suppliers.

Following the successful methods used by all the Book of the Month Clubs, in addition to your full page circular advertising a specific book - a featured selection - you should include a sheet of other titles - alternate selections - for your customers to consider ordering.

What Are The Best Order Producers?

We've found through many years of experience, that the best-order-producing list of other availabilities to choose from, is one of our lists of money making reports. The psychology behind this is explained thusly: If your customer buys the "featured selection", he may not really want to spend "another big chunk of money" right then, on another book - but you would like for him to spend more, so you offer him a number of "inexpensive" reports that he can choose from - and in the end, he'll probably spend more on the featured selection and several reports than he would have if he had purchased two books. Then too, how might not want the featured selection or he may already have it - in that case, you offer him the list of reports related to his interests - non of which will break his budget - and you've still made money/gotten an order from him. These are very important things to consider and to think about every time you send out a mail order offer.

Generally, you do not need to include either a separate order form or a self-addressed envelope with your order-solicitation package. However, we would advise you to have your featured selection circular, and your alternate selection list printed on colored paper - say your featured selection circular printed on white paper with red or blue ink, and your alternate selection printed on yellow or canary colored paper with black ink. This tends to give your mailing piece a bit of class, and at the same time tends to stimulate the prospects into buying more than just ordinary white paper with black ink. Give it some thought, try it, check your results and then decide from there.

We've just explained the "nitty gritty" of how to get organized, set yourself up in the book-selling by mail business, and how to operate it profitably. But, unless you have everything pre-planned, your fledgling business may die before you've even scratched the surface of your potential profit picture.

It's necessary that you have a different "featured" selection circular and list of alternate selections to send out, each time you send something out to your prospects or customers. Thus, before you begin, it will pay you to elect about 18 different books to call featured selections or say, "Best Buy Of The Month". Make sure you have a full page circular for each of these books - have a supply of each of them printed and in stock - then either number them or arrange them in the order you want to use them. You should have the same kind of supply, and arrangement for your lists or alternate selections.

With books, it will be necessary to always be on the lookout for new books you can use as featured selections in your customer follow-up program. A supply of 18 will get you started, but as your business grows, you'll find some of your customers ordering every book you offer, and thus, in order to keep them buying from you, you'll have to keep offering new selections to them.

With your lists of alternative selections, this is not so important. Actually, you could start out with about a hundred or so reports, and from this list, make up an alternative selection list of about 25 titles for each list. After you've gone through 100 of these reports - 4 different alternative selection lists - you could go back and mix the selections from each list - 6 from list one, 6 from list two and so on...

It's important that you get your customer's order on its way just as quickly after receiving it as possible. When you're having a supplier dropship for you, the best thing is to accumulate all your orders - filling in your dropship order from each day's mail - and then on Saturday of each week, writing your check to each supplier, enclosing the dropship order forms, sealing it and getting it in the mail. At the same time, you should send out your order acknowledgment notes, and follow-up packages on the same day you receive them. It may sound a little complicated, but it really isn't - and if you'll plan your business in detail before you place your first ad, have your follow-up materials printed in advance, and work this plan as we've explained it herein, you should have no trouble at all. Best of luck, and let us hear from you!

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MAIL ORDER
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