Home

Feature Article:

Successful Sales People Know Which Differentiators Matter
Know where to focus. Not everyone evaluates product solutions with the same decision criteria. When sitting toe-to-toe with a prospective client, how well do you answer the question, “What sets you apart from your competitor?” Tom Snyder,...
...Read More


Writing a Book’s Marketing Plan for Maximum Profit

Navigation

Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!

What happens after your book is published has a great deal to do with whether you become published and profitable… or just published.

A book proposal is a direct-marketing document intended to persuade publishers to edit, print and distribute your book. It’s a sales piece intended to communicate the inevitability of your book’s success.

Your book’s marketing plan, however, is intended for an audience of one – You! It’s not intended for your publisher. Rather, it’s intended to identify the revenue streams that you will develop after your book is published.

Your marketing plan should describe profits you will earn above and beyond royalties from sales of your book. It should describe in detail your market and the steps you will take to earn this income.

The reason to prepare your marketing plan now, before you sign a publishing contract or write your book, is that the success of your marketing plan depends on the way your book publishing contract is negotiated.

Coaching and consulting

Let’s assume, for example, that you plan to use your book as a way of enhancing your visibility and credibility among your target market. At the simplest level, you will want to include your web site address at several points in the book. Knowing this goal, you can insist that the publisher agrees in writing to include your web site address in specific locations in your book.

Remember: promises don’t make it! Let’s take the worst case scenario. You and your acquisition editor agree that you can include five mentions of your web site address in the book. However, as often occurs, the acquisition editor, after signing the contract, fades out of the picture.

The new development editor then informs you that author’s URL’s can only appear in one place, in the author biography hidden toward the rear of the book. When this happens, what happens to your coaching and consulting plans?

Likewise, you may have planned to buy books in case lot quantities for resale and/or distribution to your prospects and clients. Understanding this before you sign the contract, you can include the right to purchase books for resale at trade discounts in your contract, ensuring your ‘book pipeline’ won’t get turned off.

If you know you want to offer telephone coaching at $75.00 a call, for example, you can negotiate written permission to promote this service within the body of your book.

Remember: promises are written on air. Only written agreements count!

Other back-end profit opportunities based on your book’s title include:

  • Articles, columns, newsletters

  • Yearly updates

  • Special Reports

  • Teleclasses and seminars

  • Speaking and training

  • Audio/video recordings

  • Choosing a web site address based on your book’s title

  • Free downloads of sample chapters from your web site

  • Fee-based web site services

The possibilities are endless, but nothing can happen if, after signing the contract, the publisher limits your ability to promote your business and your website in your book.

Thus, it’s imperative that you start by preparing a marketing plan that analyzes post-publication profit opportunities and describes the steps needed to make them happen. Only then are you in a position to decide if the publisher’s ‘boilerplate’ contract meets your needs.

The stronger your book proposal and the more experienced your agent, the more likely you’ll get what you want (need) in your contract.

Jay Conrad Levinson says the first volume of his Guerrilla Marketing series earned him thirty million dollars. But only about $35,000 came from the book itself. All the rest came from back-end profits.

That’s how important this issue is!

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. Do you make these marketing and design mistakes? Find out at www.gmarketing-design.com

 

More Reading:


Promote Your Business With Dogs Cats and Rats

Promoting Your Business on Cable Access TV

Just Give Them What They Want

Taking the Mystery out of Marketing

How to Tap in to the Holiday Publicity Bonanza

 
The Nuts And Bolts Of Traffic Exchanges

Secrets To Buying Without Being Sold

Push vs Pull Advertising

The Increasing Power Of Publicity and how it can benefit your business

Ten Awesome Ways To Incease Your Sales In Holidays

Home

Business Search 
Business

Career
Internet-Marketing
Marketing

Additional Reading


Promote Your Business With Dogs, Cats, and Rats
Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those...
...Read More

Promoting Your Business on Cable Access TV
"Don't knock it until you've tried it." That's what I told a political opponent's campaign manager when he laughed at me for using cable access television as part of my communications strategy. Unfortunately for him, he would learn too late what...
...Read More

Just Give Them What They Want!
==================================== Just Give Them What They Want! -By Daegan Smith http://www.perfect-home-based-business-opporunities.com (c)Daegan Smith - All Rights reserved ==================================== I'm...
...Read More

Taking the Mystery out of Marketing
Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what? By measuring the results or your marketing efforts and collecting feedback, you can...
...Read More

How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The...
...Read More