Home

Feature Article:

I WANT To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride. First things first: do a lot of...
...Read More


Selecting Good Stock Photography in the Age of Digital

Navigation


The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. When the order came in a giant overnight package, designers would spread transparencies out on the light table, squinting through a magnifying loop to check every detail.

Enter the digital age.

High speed Internet connections. CDís. Searchable Archives. Royalty-free stock. These elements have changed the face of communication design forever. The quality, quantity, affordability and accessibility of stock imagery have made it the resource of choice for many organizations.

The advantages of instantaneous access to searchable archives of good images are numerous.


  • Speed :: We can never have enough of it. Search. Download. Import. Itís remarkable.

  • Choice :: Searching "stock photography" on Google delivers 1,470,000 results. You can find pretty much anything out there.

  • Price :: While there are free resources, unless you are doing a school report, you may need something slightly more exclusive. Also, many of the free images are only good enough for online display and the selection is very limited. Royalty-free images are reasonably priced, you pay for only the size youíll use and images can be used as needed with no extra charges.

  • Flexibility :: Image selections can be grouped, saved and emailed to others in the review cycle. People in different locations can simultaneously review ideas.

  • Archiving :: Some companies even keep a record of your buys that you can re-download whenever you need them. To use this resource effectively, there are a few things you need to keep in mind.

  • Plan ahead :: Will you ever need the picture to be printed? The low cost of "low resolution" images can lure you into costly mistakes. Images need to be 300 dpi (dots per inch) at the size they will be printed.

  • Low-cost tradeoff :: Pictures are now so affordable, everyoneís buying them. That means your image could show up in your competitorís brochure. Some projects call for more exclusive imagery.

  • Image-enhancement :: When you need something totally unique, such as your product in the shot, it may be more economical to hire a photographer than to have your designer spend countless hours in Photoshop trying to get it just right.

  • Availability :: Good images still cost money. While many firms have images on file, donít expect your designer to have a database full of images right for your project.


When searching on the web, search for "stock photography" rather than doing an image search in Google or another search engine. Google returns all images from the web -- including those that are the property of others and not legally usable.

Beth Brodovsky is the president and principal of Iris Creative Group, LLC. Brodovsky earned a Bachelor of Fine Arts in Communication Design from Pratt Institute, New York. Before launching her own firm in 1996, she spent eight years as a corporate Art Director and Graphic Designer, providing a sound foundation in management and organizational standards and structure. Iris Creative specializes in providing marketing and strategic communication services to clients in service industries and small businesses. For more information contact Beth at bsb@iriscreative.com or 610-567-2799.

 

More Reading:


What You Know Can Work Just As Well As Who You Know

Postcard Marketing Low Cost Visibility

How To Write A Mini Course

The Mystery of the Magical Keyword Density Formula

Sound Like Your Situation

 
Tips on Avoiding Scams

Negotiating Tactics Dont Let Good Guy Bad Guy Control the Sales Negotiation

Marketing and the Hired Guerrilla

Virtual Marketing in a Tangible World

Secrets of Reciprocal Linking Strategies Revealed

Home

Business Search 
Business

Career
Internet-Marketing
Marketing

Additional Reading


Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours...
...Read More

Into The Limelight
To stand out in a cluttered world, become a recognized expert There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest...
...Read More

Viral Marketing - Spread the word.
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...
...Read More

Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I'll stop teasing you. . . But what IF those extra leads and...
...Read More

The Lessons Walt Disney Learned Still Apply Today
Contrary to popular belief, Walt Disney spent more time as a struggler than a success. Described at a various times as a visionary and a genius there were actually many occasions he could not foresee the results of his ideas, and they nearly...
...Read More