Home

Feature Article:

The Top Ten Rules of Effective Networking
Many of us are discouraged by the networking events that we go to. We feel swamped by people just looking to get money from us, and we rarely feel as though the event was worth our time. Yet networking should be one of the best ways to bring...
...Read More


Search Engine Marketing: Choosing Keyword Phrases

Navigation


Selecting the right keyword phrases is the key to a successful search engine marketing campaign.

Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It’s no wonder, then, that search engine marketing campaigns – which include organic search engine placement, paid inclusion, and pay-per-click, among the major elements – are a centerpiece of every online marketing strategy.

A marketer’s first step in developing a successful search engine marketing campaign is optimizing each page on their website with a set of relevant keywords. In the audiobook, “Sound Advice on Search Engine Optimization,” author Jill Whalen says, “The keyword phrases you choose to focus on within your visible Web Page copy is the key to success.”

Whalen notes that marketers need to use keywords that are most relevant to their Web site – two and three-word phrases that best describe their products and services. To develop a list, start with a brainstorming session. What words will prospective customers use to search for information? How often are people searching for those words and phrases?

“Once you have a decent list,” says Whalen, “head on over to WordTracker.com, which will tell you how many people are actually searching on those keywords.” From there, rewrite or edit the copy on each Web page, utilizing the best keyword selections. “Submit these pages to the search engines, and soon you should start to see your traffic soar!”

Jill Whalen offers search engine marketing strategy advice each week in the free audio newsletter from What’s Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92

Richard Cunningham is a principal of What’s Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

 

More Reading:


The Changing Face of Corporate Management Making Six Sigma Work For You

When Elephants Dance on Wooden Floors

Publish a Web Album Using Adobe Photoshop or Macromedia Dreamweaver Part 3

Top 10 Lessons for Small Business Success As learned from my Twin 3 year olds

NINE POWER WORDS TO PUNCH UP YOUR ADS

 
When Is An Ad Not An Ad

How to Avoid the Marketing Blues with Your Offers

Life After Distribution

Using Your Web Site to Grow Your Business

Sales As A Positive Experience

Home

Business Search 
Business

Career
Internet-Marketing
Marketing

Additional Reading


The Changing Face of Corporate Management – Making Six Sigma Work For You
Since its introduction, Six Sigma has literally revolutionized management processes and the way business is done. Over the years, major corporations world-wide—from Motorola to General Electric—have adopted and implemented its methodology as the...
...Read More

When Elephants Dance on Wooden Floors
Imagine that you've just won a vacation to a beautiful tropical island. You are told it's a magical place where all your dreams will come true. The only requirement is that you must visit a secret cabin hidden in a mystical enchanted forest, and...
...Read More

Publish a Web Album Using Adobe Photoshop or Macromedia Dreamweaver- Part 3
So now we have you pile of images looken real good, nicely organized in directories with an index.htm file, nice. Are we ready to publish this on the net? Well, yes…but. There always is a but. Here are a couple of suggestions that will help you...
...Read More

Top 10 Lessons for Small Business Success... As learned from my Twin 3 year olds
Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have twin 3 year old girls in my life and am amazed constantly how much I learn from...
...Read More

NINE POWER WORDS TO "PUNCH" UP YOUR ADS
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to as "Power Words" that I learned, back in...
...Read More