Feature Article:

Top Ten Strategies for Delivering 5-Star Customer Service
Customer satisfaction is valuable, but customer loyalty is priceless. In today's competitive world of business, it is becoming more and more important to deliver customer service that is unbeatable. These ten creative strategies can support you...
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OK People - Let's Get Real!


It's all about numbers - or so some ezine publishers would have you believe.

10,000 subscribers and counting!

20,000 subscribers and counting!

30,000 subscribers and counting!

You get the picture...or do you?

Now let me ask you - how many of those are actually READING your newsletter? Do you even know? Have you checked?

You might really be surprised!

I've got bad news - especially for those publishers who use free ads to entice their readers to subscribe.

If your publication is business-oriented, you're lucky if 10% ever lay eyes on that wonderful work you labored so long over. And if it's filled with dozens and dozens of ads from all the free and low-cost ad placement programs now available, I have three words for you -

- can you say, "scan and delete?"

Because that's exactly what the majority of your subscribers are doing. I promise.

That is, those who are even GETTING your newsletter.

Now I know that most of you, especially the ones who are currently still running those free ads, know that what I am saying is true.

Yet there are those among you that insist on hanging on to all those precious subscriber email addresses for dear life (even the ones that have bounced five times) on the outside chance that one day that email will gloriously begin to start accepting mail again and your count will be a true one.

Fat chance.

I'm not saying that all publishers do this; I know many that clean their lists on a regular basis. The long-time publishers who have grown their lists by traditional means certainly do. That's why they can command good prices for advertising - and get it.

But how many of you have the guts to do what I did?


Go ahead - I challenge you.

Make them take some sort of action that REQUIRES them to say "Yes, keep me on your list." Or else they don't get the newsletter. Period. No exceptions.

Watch those subscriber numbers drop like a rock - and watch your "open rate" climb.

Because what you're really after is sustained, loyal readership. Trusting subscribers who know that you are going to provide them with good, solid information.

And you're going to have to give it to them - otherwise, you'll never accomplish what it is you intended to do when you started publishing your newsletter.

Like making money.

Cathy Bryant's newsletter, the HomeBizJunction Herald, has NO outside advertising - free or paid. Just solid, reliable information to help those who want to start and succeed in their own home business. Subscribe at http://www.homebizjunction.com to read her reviews of business opportunities and products.


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Additional Reading

Why your ads aren’t working
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers....
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Marketing and the Hired Guerrilla
It’s a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla marketing series. He has compiled a list of 100 tactics – most of them fr*ee – that savvy...
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Use Targeted Decorating To Get A Higher Price For Your House
This article will show you how to sell your home quicker, get a higher price for it by using smart decorating techniques. The secret is to make your home feel like "my home", for the buyer. When a potential buyer walks into your house, she is...
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Top 3 Free Marketing Techniques
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Perseverance Lead To Walt Disney's Greatest Success!
When you are in business every person you hire gets paid before you do and it may take years, even decades before you see a payoff. That was certainly the case with Walt Disney who spent his whole working career dealing with tough-minded...
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