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Goodnewsamerica.us Uses Open Source To Inform America
Atlanta, GA, July 13, 2004 - In the world of online news the competition can be tough. The newest addition to that world, goodnewsamerica.us , wants to be a player in this world and they intend to do it with Open Source software. They have chosen...
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Reciprocal Linking - A Business Partnership


Link popularity is becoming the latest "in-thing" to get your website ranking well with the Search Engines.

Getting links to your website is critical but there are some guidelines that should be followed for successful Reciprocal Linking. In addition, a lot of website owners are becoming particularly choosey as to who they link with, and they cannot be blamed for this. Linking to good quality websites is paramount.

So where does that leave the website owner with a low to average Google Page Ranking?

We will presume for just a moment that your website has an overall Google Page Ranking of between 0 and 3 (out of a possible 10). How can you improve this so that you have a better chance of getting good quality reciprocal links?

Link exchange is not the only thing that helps increase your Website Page Ranking. It is a combination of a number of factors, such as :

* Great relevant content.
* Designed to keep the visitor interested and informed.
* Meta Tags should be well optimized.
* Keyword density
* Frequently updating the content.

There is a lot of free information regarding page ranking - just
put "google page ranking" in the Google search bar for more details on this topic.

Back to Linking!

Developing a good Links Page on your website takes a lot of effort to start off, especially if you are doing it manually and not using a Link Program.

You need to plan and organize your time so that you can evaluate possible link partners thoroughly. You should check their website to ensure it is of high quality, providing relative information and products to your website theme.
There are a few schools of thought regarding linking to "competitor" websites, some feel it is not a good thing.

However, personally I don't believe it to be detrimental as long as your website offers top quality information and products. After all a little bit of competition helps keep us on our toes. Whether shopping online or offline, people usually browse for bargains or the best quality before
making a purchase.

This of course, works both ways as your site is also listed on competitor sites. So having a good balance of both competitor sites and related sites is the best answer.

Planning your links page is important in that you need to determine how you want it to look, what categories you will have and the size and positioning of the links. Will you just have text links or will you accept banner links?

It is good practice to have the Link menu button placed in a prominent position on your home page. This is also a point to remember when evaluating possible link partners -
on some website you can spend ages searching for the Link button and the Link pages.

There is also the practice of placing extremely good beneficial links on other pages of your website. For example:

If your site is promoting health products you may very well want to place a banner ad on your homepage for say a health magazine.

In most cases you will be required to place a link on your website first prior to requesting a link exchange.

Once you have placed the link, send an email advising that you have visited their site and believe a link exchange would be beneficial to both parties. Mention something about the site that impressed you, this way they will know you have actually visited their website. Endeavor to get a name to address the email to if at all possible.

Of course, many sites today have everything set up with forms that enable you to just fill in your website details including the reciprocal link address. This does make the job much easier, but it is good business practice to send a confirmation email advising that their link is listed on your site and that you look forward to a reciprocal linking arrangement.

This last step can be beneficial at a later date in that you may want to approach them in the future with a joint venture proposition for example. Linking is more than just swapping site information, it can be the first step to a profitable business partnership.

A couple of important points to remember :

* Check all the links regularly to ensure they are working.
* Check that your link is still listed on the partner site.

As your Link Pages grow, it will probably become necessary to use a Link Managing Program or Service, there are a number of very good ones available, some with a free trial

Happy Linking! Joan Maughan CEO of Summerset Global Marketing. Joan's previous experience in business has been in accounting and secretarial fields. Joan set up her website to provide honest, reliable products, service and advice after realizing the pitfalls facing newcomers to the internet business world. http://www.joanmaughan.com


More Reading:

How I Achieved 7 Top Ten Google Rankings Without Breaking a Sweat

TEN answers that turn Your visitor in to Your Customer

How to Boost Your Traffic and Profits with Content

You cannot FAIL at an online business if you are never really IN business in the first place

Site Maps A Force to be Reckoned With

Using Free Publicity to Build Your Web Site Links and Traffic

Four Tips For Getting More Mileage From Your Articles

Newsletters Are Vital to Your Home Based Business Success

The 5 key steps to promoting your website

Help for the Home Based Business


Business Search 


Additional Reading

How I Achieved 7 Top Ten Google Rankings Without Breaking a Sweat
Copyright 2005 Alexis Dawes Back in November 2004 I discovered a way to get a top 10 ranking in Google. I tested the technique for 3 months before I shared my findings with the world. Some people worked my technique and are still holding on to...
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TEN answers that turn Your visitor in to Your Customer.
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that...
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How to Boost Your Traffic and Profits with Content!
Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available. Following is a list of 5 key ways...
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You cannot FAIL at an online business if you are never really IN business in the first place.
Statistics used in online sales letters are often abused and misunderstood in many ways. Both from the consumers’ standpoint and, either purposefully or unknowingly, by product and service providers of all types. Have you heard the oldest...
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Site Maps: A Force to be Reckoned With
Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of...
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