Home

Feature Article:

How To Drive More Hits To Your Website And Increase Subscription
What is SPAM? Why so many people hate it and yet so many people do it? SPAM is actually known as Unsolicited Commercial Email, it's just like the junk postal mails you receive everyday in your mailbox. The only difference is that sending junk...
...Read More


How to leverage the Internet in MLM

Navigation

Copyright 2005 Steve Lowell

Most people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site.

Your marketing system should fulfill four critical functions in order to peek the interest of your prospect to the point where they either come back to you for more information, or they remove themselves from the prospect pool.

First of all, your system should promote you as a professional. This adds to your credibility and makes it much easier for your prospects to understand that you are serious about your business and that you are capable of helping them.

To accomplish this, whatever resource you use to begin to promote your business should somehow be professionally labeled or marked as coming from you. This is not to say that you must be the author or presenter of the material, but that material should be accompanied buy some promotional entity which depicts you as the deliverer of professional information.

If your resources are on-line, you should have a professional looking photo and/or a short professional bio on the web site.

By promoting yourself first as a reliable source of information, you will build trust and rapport with your prospects, increasing their chances of allowing you the privilege of helping them solve their unwanted condition.

The second critical function of your marketing system should be to emotionally engage your prospect so that they can relate to the information on a personal level. By presenting an emotionally compelling presentation, your prospect’s mind will be more accepting to the information that follows.

Remember that the reason your prospect is examining your information in the first place is because they have indicated a specific discontent that they need to have serviced. Your marketing system should remind them of the feelings of discontent that they experience, so that they become excited about the possibility of solving that discontent.

Since most decisions are made based on how we feel, it is critical that your prospect become emotionally involved. This emotional involvement will help your prospect to make the decision to continue exploring your information.

Appeal to your prospects emotional senses using specific questioning, a generic audio, video or on-line presentation which brings your prospect’s sense of discontent back to the surface in order to prepare them for the next step.

The third function of your marketing system should be to educate your prospect so that your prospect is clear that this is a network marketing business.

In a previous article entitled “100% Rejection Free MLM Prospecting”, I provided the following advice, and it’s worth repeating here because it is highly critical to the effectiveness of your on-line prospecting initiatives:

Don’t trick your prospects into attending a meeting or live presentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated and it puts you in a position where you may have to deal with those objections yourself.

Use a system that informs the prospect of the MLM nature of your business without your input. That way, you will not attract difficult questions from your prospect. If your prospect is completely un-accepting of the MLM business model, they will bow out of the process at this point.

By using a video or other tool to inform your prospect that your business in Network Marketing, you allow the prospect to absorb and consider that information on their own time on their own terms. They will be much more appreciative of this consideration than if they had invested time to attend a lengthy “opportunity meeting”

You want to know if your prospect is resistant to the MLM business model at this point so that you can stop investing time in trying to recruit someone who does not want to be recruited. This is a major problem area for most inexperienced network marketers.

The fourth function of your marketing system is to pre-qualify your prospect by requiring some sort of action on the part of the prospect.

Maybe they have to fill in a form on-line, or complete a short questionnaire. If your prospect completes the required action, after they have been educated, that will tell you that your prospect understands that your business is MLM and they are accepting of the concept and they are likely open to exploring your offerings further…otherwise they would not have completed the process.

The reason this is so important is because by giving your prospect a task to complete, you are pre-qualifying their level of commitment to solving their discontent, and you are giving them an easy way out in that if they decide that they are not interested in following through any further, they simply wont complete the task.

This removes the rejection factor completely from the equation, and allows you to invest your time only with those prospects who have demonstrated a sincere interest by completing the tasks requested of them.

The marketing system that I use is a compilation of generic systems, connected together to form an effective and easy to follow marketing and pre-qualification system which can be used by any network marketing professional in any network marketing business.

I recommend that you visit the MLM Executive Roundtable website at the URL below and subscribe to the MLM Daily Meeting Minute, a free 30 day audio program that will provide you with proven Network Marketing tips, hints and suggestions each day for 30 days.
Steve Lowell is president of SJ Lowell Inc. in Ottawa, Ontario Canada; a business consulting firm and founder of The MLM Executive Roundtable at http://www.MLMRoundTable.com Register for the free 30 day “MLM Daily Meeting Minute” and receive powerful network marketing tips each day for 30 days. www.MLMRoundTable.com

 

More Reading:


Whats LinkShare And Do I Need To Use It

Googles Next Big Move

How To Make A Serious Income Online Without A Website

Having The Right Attitude And Start Becoming A Problem Solver

Ten Steps To A Well Optimized Website Step 2 Content Creation

 
How my page rank went from 0 to 5 in one update How yours can too

Why Building Affiliate Websites Are the Way to Go

Seek Engines What If Seek Had Bumped Out Search

Finding and Managing Quality Reciprocal Links A Tutorial for The Newbie

Proven Techniques For Building A Responsive List

Home

Business Search 
Business

Career
Internet-Marketing
Marketing

Additional Reading


What's LinkShare, And Do I Need To Use It?
Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there’s a great chance for a merchant to introduce his products and services...
...Read More

Google's Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come. ...
...Read More

How To Make A Serious Income Online Without A Website!
Did you know that eBay gets over 1.8 Billion (yes that's Billion with a B) page views per month, and moves over $15 Billion a year in merchandise? It is the 4th most visited site on the Internet, and at the time of this writing has sites in 26...
...Read More

Having The Right Attitude And Start Becoming A Problem Solver
Do you really want to make money online? Do you want to develop a business which can make money for you 24 hours a day, 7 days a week almost automatically? Of course you do! Why else wouldn't you be reading this ebook right now. ...
...Read More

Ten Steps To A Well Optimized Website - Step 2: Content Creation
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will...
...Read More