Home

Feature Article:

Team Up With Your Competitors
Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. It is very sad to watch your top ranking fall off the first page...
...Read More


How Many Sales Have You Made After Your Advertising Campaign?

Navigation


When you start your online business, you will go through a series of steps like:


==>Domain registration

==>Website designing and installing your inventory and order links

==>Advertising about your products or service


Regarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area.

After Advertising, one important step is 'TESTING' your advertising campaign.

Why?

Look at this example.You spent $50 on keeping an ad on some famous site or a email campaign.Let's say this is one time ad.

If you don't know how many people clicked on your URL or how many people bought your product coming through that link, how are you going to spend another $50 on the same advertising method?

Rather than Click thrus you can go one step further and calculate the number of sales per one advertising method.

Here are few methods you can use to track your results.

**1.Email Tracking:

If you have ezine and you are keeping your subscription email links in different places like other ezines, websites and ebooks, you can give a little code to your email address.

Like this-

subscribe@yourdomain.com?subject=ezine

subscribe@yourdomain.com?subject=ebook

First one in ezines and second one in your ebook.That little code goes in to subject area of emails.

By seeing your emails you can know from where you are getting more response.

**2.URL Tracking:

There are different ways to track your URLs.

You can keep your URL with a little code similar to emails.

www.yourdomain.com/product.html?source=ebook

You can also upload a different page for your each ad campaign.See the example below.

You have a page like- www.yourdomain.com/product.html

Then you can upoload the same page with different URL like- www.yourdomain.com/prod.html

So the visitors that comes to that page can be seen in your weblogs.If you have a good logging software you can save all the visitors information for that particular page.Check this weblogger-


http://www.logitpro.com/


http://perlonline.com/

This weblogger tells you exactly how many hits are taking by one webpage and referers.

So you can see how many hits are coming to your '/prod.html' page and referers.

**3.Click Tracking Software:

Click tracking script is a cgi script that gives you information about a click. The click may be on your website, emails, ezines, banners or anything.

If the click tracking script tells you the number of clicks it is not going to be useful to you. Because you can't differentiate the people buying through your campaign links or your regular links.

So what a Click tracking script should tell you?

1. Tell the number of clicks to tell the click thru ratio:

By this you can optimize your ads. If a specified ad get low click thrus you can change the optimize it.

2. Tell the ip address of the visitor.

By this you can know which ad bringing you the sales. If a particular ip clicking on a specific link buys your product you can know that ad campaign's ROI.

3. Tells the geographical distribution of the clicks.

This is useful when you want to know how many clicks coming from different countries. Like if you see 'jp' with ip address, you can know the visitor from Japan. But this is not possible in all cases.

http://www.scripts4webmasters.com/clicktracking/index.shtml

This is a FREE Click tracking script that gives you all needed information. It comes with easy admin panel.

IMPORTANT TIPS IN TESTING YOUR ADs:

==>If you think your URL is 'Alive', don't delete that page on your server.

If you keep an ad in your ezine articles and submit to other ezines, your articles will be spread all over the net after a while.If you delete that URL on your server people will get '404 page not found' error and you will lose your potential visitor.

==>In email campaigns consider short URLs.Long URLs will break up in to two lines and the reader can not click on it to get your desired page.

==>Test ONE VARIABLE at a time.Suppose you want to check the response and sales rate for two different types of sales letter and by giving free gifts with your product. Don't test both at once. First check the sales page variable.If you don't get good response then go to free gifts variable.

If you get good response to one of the sales pages, then use the free gifts method in different advertising campaign.

Good luck!!

Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!


http://www.ebooks-world.com/freetosell.shtml


Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/

 

More Reading:


Three Breathing Techniques For Any Ezine Article

Quick and Easy Custom 404 Page

The most researched performance enhancing nutritional supplement

What is Pay Per Call How does it work

PRWeb Top Google Rank True or False

 
Professional eBay Auctions Reap the Profits for Sellers

Help for the Home Based Business

Why Directories Might Save Your Websites Life

Free Online SEO Tools

My Top 7 Favorite Ecommerce Tools

Home

Business Search 
Business

Career
Internet-Marketing
Marketing

Additional Reading


Why Call Centers Are Quickly Becoming A Network Marketer's Dream Come True
Copyright 2005 Kent Thompson Call Centers have been around for a while, but haven't been widely deployed in the network marketing community. This is beginning to change. The results of those groups who use call centers have been stagering. Let...
...Read More

Five Tested and Proven Methods for Internet Success
Copyright 2005 Michael Tansey There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income...
...Read More

Website Ranking With an Internet Marketing Specialist
On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major...
...Read More

Power Packed Linking Strategies - Part Three
This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. Link strategy number four. The Reciprocal Link The classic reciprocal link should be the...
...Read More

Where to Post and Read Articles Online
The internet is one of the best depositories of informative articles especially on business, marketing and writing. These articles can be a very invaluable source of knowledge and information for starting and growing your business. If you are a...
...Read More