Feature Article:

Guide To Free Advertising
When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when...
...Read More

Google Adwords Secrets - Tip #1


Google Adwords Secrets - Tip #1 – Disabling Advert Optimisation

Disable the automatic advert optimisation feature (set in your campaign settings) to avoid giving away valuable IP to your competitors.

Visit the following link for an example:


Why would you want to do this?

Ok - Let's say you are diligently testing 2 adverts side by side within an ad-group
(as you should always be btw).

With optimisation turned on, eventually 1 advert will be deemed the leader and shown more.

For arguments sake – we will take the keyword ‘marketing’. Your competitor has 2 split tested Google Adwords adverts which will show (in a round robin manner) whenever this keyword is searched for.

You can find out useful information regarding which of the adverts is performing better by searching for the keyword marketing, noting the ad results and refreshing the search results.

Because you get to know the best copy
Suppose you do this 4 times (by reloading your webpage) - and 3 times advert 1 is shown, but advert 2 is shown once - you now know which of these adverts is the best.

Knowing what adverts are working for your competitors allows you to start to understand the mindset of your potential prospects (what's working and what's not to encourage click-throughs).

This of course is very valuable intelligence to have for you to construct your own adverts - which means you can ultimately have higher click through rates and as a direct result pay less.

Because ads in Adwords are in the public domain, your marketing efforts can be gleaned by your competitors and vice versa if you use the automatic optimisation feature.

You have the choice to set and forget letting Adwords do it's job but if you want total control and are in a market that is highly competitive, you may want to manage your campaigns in a more hands-on fashion.

There is a trade-off for sure but it's up to you as a business owner to make that decision based on your own risk management criteria.

In marketing there is only one genius - your customer.

You can always hire someone to create great ads but you have no guarantees they will produce a winner straight off the bat.

Only putting the ad into the wild will you determine results.


You may peak in terms of achieving as high a CTR as you can for a particular advert and this could mean you get lazy and only show the winner all the time. To help keep your competitors guessing you should continually try new ads intermittently though.

Indeed therein lies some very valuable self help tips when it comes to keeping the competitors guessing:

Believe it or not you may want to put a 'worse' advert up to reduce your CTR thus dropping you down the adwords advert list to help improve your ROI!


You are best using ad optimisation for most of your terms - set it, forget it. Some may need to be broken out into their own campaigns to give you the granularity you require. It’s a question of finding out which keywords warrant the extra effort.

Tom O'Brien is the director of PDQProspects.com
PDQProspects.com - Specialists in Google Adwords and bringing targeted business leads to your website, fast.
(c)2005 Visit contentdesk.PDQProspects.com to receive the special report: 12 Secrets to improve your Google Adwords Results.
You may freely distribute this article if left intact including this copyright notice


More Reading:

How To Create A Massive Contact List Overnight

Power Packed Linking Strategies Part One

Super Affiliate Strategies To Boost Your Click Through Rates

Mom Entrepreneurs Leverage Yourselves

Work It

Submitting Your Website

How To Increase Your Online Sales Anytime

Revising Your Site What Happened To My Search Engine Placement

How to Easily Turn Free Content into Traffic or Cash Fast

Four Sure Fire Ways to Generate Targeted Traffic to Your Website


Business Search 


Additional Reading

Search Engine Optimization for Dummies
Lets face it. Search Engines rule the World Wide Web today. Anytime you want to look up some information or a product you want to buy, you put the relevant keyword in the search field of a major SE like Google. And Violá! The efficient little engine...
...Read More

Seven Ways to Generate Income From Your Website
If you own your own website, there are a variety of things you can do to generate extra income for yourself. To enjoy the most success for your efforts, you must take into consideration your existing website content, as well as your particular...
...Read More

Triple Your Website Traffic Every 90 Days!
Proper Use Of Meta tags For A High Google Ranking Google is currently the web's most popular search engine. Getting a high Google ranking is a must if you want your website to succeed! In addition to being the most used search engine in its...
...Read More

Marketing Articles: Promoting Your Site Twice!
I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once! So how do you Market Your Site twice? Simple... Most of us...
...Read More

Protect Yourself
Copyright 2005 Levi Skinner In the past several years, work from home businesses have become increasingly popular. Many people are drawn to the benefits of a home based business, such as being your own boss, setting your own hours, and the tax...
...Read More