Feature Article:

Search Engine Optimization in an eCommerce World
Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example: There...
...Read More

For Internet Success, Ignore these Important Principles at your Peril!


Starting an Internet Business is not really that difficult, however creating an online presence that generates a healthy monthly income stream is a different matter entirely.

Getting the basics right and employing sound business principles will give your business a good chance at success!

For the uninitiated, setting up an online business can be made so much more difficult if the correct path is not followed initially.

To many prospective online entrepreneurs the Internet presents an easy way to achieving a lifestyle of the rich and famous.

Whilst there are a select number of internet businesses that are making preposterous amounts of money, there are also those that are making a mere pittance if not nothing at all.

If you are reading this you obviously want to know how to be in the former category.

Well I can tell you that to be a top internet earner it takes more than merely registering your business, securing a domain name and publishing a site linked up with a few affiliates and then waiting for the money to start rolling in.

In fact most of the online businesses earn paltry amounts and fade away into insignificance in a short amount of time.

Take heart though because if you start off by following these guidelines to starting your own internet business, you will have a solid platform from which to grow your business.

The dismal performance of many home based internet businesses can often be caused by not adhering to one or more of the following;

• A sound Business Plan is essential and it should consist of the following:

- a short term plan (1-3 months)

- a medium term plan (6-12 months)

- and a long term plan (more than 1 year)

In this plan you need to record budgetary items as well as your objectives in terms of what you want to achieve in monetary value as well as lifestyle.

Reducing the above to writing is highly motivating and serves as an excellent source for inspiration when you are feeling flat and demoralized.

Remember: Proper Planning Prevents Poor Performance

• Domain Name - Establish and register an appropriate domain name - not a freebie as it will hurt your search engine rankings for one thing and your credibility for another.

• Web Hosting - Sign up with a reputable web host, not a free one, and ensure that they offer enough web space and bandwidth for your needs and do not host 'bad neighborhood' websites on their servers.

This could have a detrimental effect on your site's rankings and effect server reliability.

• Website Design – The image, functionality etc of your website obviously needs to be out of the top drawer. It’s no good having tons of traffic that is not captured and doesn’t result in sales.

• Products and Services - Decide on the products and/or services that you are going to market.

• Affiliate Marketing - If you are going to do affiliate marketing decide on a niche market and promote the appropriate affiliates only.

Promoting many products and affiliates on your site will only serve to confuse the site visitor and result in no sale!

• Advertising - If you are going to spend money on advertising, spend wisely.

You don't want to spend your budget on non-effective marketing.

• Website Traffic - To establish a high profile for your website you will need to pay a lot of attention to Search Engine Optimization for your site to appear in the SERP's (Search Engine Results Pages)

• E-Mail List - Establish an opt-in email list to send out newsletters to.

As the list grows so will your business, however if you indulge in spamming practices your business will only go one way...down!

Their are many dubious offers out there that promise to drive huge amounts of instant traffic to your site...beware of wasting your money on them

Get some ideas to start an internet business to begin with and then go back to the steps above to build a solid and stable enterprise.

Finally, remember that even the best laid plans will come to nought if they are not constantly implemented, monitored and applied with drive and passion.
Mark Bellinger - Internet Entrepreneur and creator of the following websites: www.income.za.net and www.internetbusiness.co.za


More Reading:

Networking Know How

Yahoos Back

The Google Toolbar Search Engine Optimization

How To Increase Your Online Sales Anytime

How To Make A Serious Income Online Without A Website

Yes Getting Targetted Hits To Your Website Is Still FREE

Free Gift Registry SmallWishes com

Ten Steps To A Well Optimized Website Step 4 Content Optimization

My Top 7 Favorite Ecommerce Tools

Specialty or Niche Directory Submissions


Business Search 


Additional Reading

Top Six Ways To Make Your Visitors To Hate YOU!
We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser. 1. Broken links ...
...Read More

Ten Steps To A Well Optimized Website - Step 6: Human Testing
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being. While...
...Read More

Power Packed Linking Strategies - Part One
This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. If you’ve been sitting and wondering why the traffic to your website is trickling in to your...
...Read More

Copyright 2005 Ollie Rains As a relatively new comer to internet commerce, I have indeed learned a great deal about doing business online and internet marketing! First, it’s not as easy as I perceived it would be. I thought it would be simple!...
...Read More

How to get non Reciprocal Links
In this article we will look at how to get non reciprocal links. Webmasters have become paranoid with link popularity therefor making it the most popular SEO techniques that is used on the web today. Why should you be worried about link...
...Read More