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Feature Article:

How To Promote Your Home Business With Ebooks!
It's a fact! Giving away ebooks is one of the easiest ways to promote your business online. Many online entrepreneurs will agree. They've proven this time and time again with their own marketing efforts. It's surprising that many new...
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Don't Let Clunky Web Site Content Sabotage Your Home Business!!
The road to a successful home business is full of blind curves, potholes and hazards. Of these many pitfalls, creating your own web site is one of the most dangerous. Setting up a good web site is a complicated and intricate process, and if you...
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Paradigm Shifts & Responsibility... Understanding the Logic of Building A Home-Based Business...


© Copyright 1998-2004 Thom Reece All Rights Reserved

"...one of the marks of a paradigm shift is that what used to be
considered peripheral, moves to center stage." (Thomas Kuhn)

What Thomas Kuhn is talking about, in the quote above, is a perfect example of the major paradigm shift that has occurred
in the peoples relationship to WORK. A paradigm can be defined as a commonly held belief . When I was growing up in the Midwest it was a paradigm (a commonly held belief) that the road to a happy life was to get a good education, get a good job with a big corporation, keep your nose clean, and retire in 20 to 30 years with a secure income for life.

That belief in corporate America's willingness and/or ability to "take-care" of us, is no longer valid. Anyone still holding on to that old paradigm is headed for great disappointment and failure.

The only person you can depend on to take care of you in future years is the person you look at in the mirror in the morning....YOU! No government, no company or benevolent corporation (now there's an oxymoron) is going to be there for you.

Major underlying shifts have been occurring in the economy of America and the world. Corporate downsizing, layoffs, offshore production, government realignments, shifts from a manufacturing/hard industry economy to an information and service systems economy with all the accompanying
displacement in the work force, NAFTA, WTO... the list goes on and on.

All of these trends form a checklist of reasons for you to be taking ACTION today to assure your own financial well-
being and security.

I am 60 years old....I do not expect Social Security to be around when I need it. The agency may be there (impossible to kill a bloated federal bureaucracy) but it will bear no resemblance to the agency that has provided for our parents. The benefits to us will be a fraction of what it should be... filled with means testing, qualifiers, etc. that did not exist in previous years....and will not provide even a bare subsistence income.

With all bleak forecasts, however, come the seeds of opportunity... this forecast is no different. The opportunity is the dramatic adaptability of the human animal. Seeing these major paradigm shifts, they have come to the realization that if they are to have a secure future for themselves, their family and loved ones, they must TAKE POSITIVE ACTION.

Everywhere we turn, we see vibrant new business opportunities emerging. Bright, educated, motivated people, are beginning to discover the ABSOLUTE NEED to start a business of their own and make the necessary investment of time, energy, and money into something that is financially lucrative, morally upright, and gives positive benefits to society as a whole.

As a network marketing distributor you are in a unique position, through your marketing efforts, to secure your own financial future, perform a morally positive service, and strengthen the values that are the foundation of our nation.

Network marketing distributors are given the RIGHT to pursue the above stated benefits. I believe you also have the RESPONSIBILITY to work hard and diligently towards the achieving of these benefits. You have the responsibility to yourself, your family, and your country.

You are much more than just a product/service based network
marketing company.....you represent a CAUSE! It is our stated goal--- our RESPONSIBILITY--- to provide for the increased well being of everyone in in the world...as our time and talents allow.

The next time you look upon the face of a anyone that is not protected with your products and services, ask yourself this question:

"Am I living up to my responsibilities?"

If I may be so bold as to paraphrase John F. Kennedy.....

"Ask not what Network Marketing can do for you....
Ask what you can do for all mankind... through the entrepreneurial vehicle of Network Marketing!"


About the author:

Thom Reece is the CEO of On-Line Marketing Group, a Hawaii based direct response marketing and sales promotion consulting firm. His websites, On-Line Marketing Resource Center [ http://www.e-comprofits.com] and [ http://www.MaxxMLM.com] are visited by thousands of marketers and entrepreneurs daily. Thom can be reached at: mailto:thom@e-comprofits.com or by phone at 808-929-7377 To subscribe F~ree to "Thom Reece's Web Marketing Strategies and Techniques Newsletter" go to: http://www.WMSTDirect.com

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Additional Reading

The Home Business Trap
Whatever your reasons are for wanting a home based business, there can be no doubt, it is one of the most rewarding feelings in the world when you start to see the rewards of your efforts paying off. Whether you run an online or offline home...
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