|I know what your thinking but this is not another ďmarketing|
errors people makeĒ article. Iím not going to tell you how
ugly and annoying your website is or that even your own
mother wouldnít buy from you with that horrible sales letter.
What Iím going to help you with may be common sense to some
but it may be eye-opening for others. I have learned from my
mistakes (hopefully) and Iím going to pass on my new found
1. Donít put an ad on an FFA site with your business e-mail
address (or your personal address or your e-zine subscription
address or any other address that you read regularly).
You will wade through a gazillion e-mails. Now that I have
that basement full of Viagra, I have my 12 credit cards, 3rd
and 4th mortgages, and all the businesses going that I can
(and sometimes canít) handle, I donít need to read all of the
ďconformation of posting to my FFA siteĒ messages. Now donít
get me wrong, they do have a great use. I do scan them to catch
the headlines that grab me, and if Iím looking for a certain
thing, I may scan for that too. But do yourself a favor, get
a free junkmail address so you wonít be looking for customers
e-mails, or urgent mail.
2. Donít sign up for every free program out there.
In order to be successful in an online business, you must know
your business, inside and out. How can you possibly spend
enough time learning about 10 different programs so that you
can promote, answer questions and be loyal enough to stand
behind them? Spread yourself too thin and you will start to
forget things, skip important training, not reply to messages
in a timely manner. I donít know how many times I have said
that I have too many irons in the fire. I have narrowed down
the programs I am involved in. I stuck with the cream of the
crop. I stay much nicer that way.
3. Donít believe everything you read.
I love the line from the Billy Crystal movie I just saw called
61*. Micky Mantel says ďWell, they said so on TV so it must
be true.Ē There are some unscrupulous marketers out there,
promising all kinds of impossible dreams, schemes, and riches.
Use your common sense. No one can make a million dollars
doing nothing, you canít eat, shop and advertise and get paid
enough to do it to make a living. You must sell something,
either your knowledge, services, or products. And you might
be able to eventually start receiving residuals for doing
nothing, but my guess is that you started doing SOMETHING first.
4. Never talk bad about your competitors.
Instead, talk up your business. You can point out what you
have, do or guarantee that your competitors donít without
naming names. Pointing fingers will only make you look
unprofessional and trivial. Benefits sell, not negative
comments and bashing others.
5. Donít give up.
Now this doesnít mean that you should forgo paying for your
mortgage so that you can buy advertising. If you think that
because you have placed your 10 ads, you have put up a website
and you have made your banner and still didnít become rich,
you should quit, your mistaken. Anything worth doing is worth
doing well. You might need to continue working at your J.O.B.
until you start bringing in enough with your own business to
reach your inner income goals. Thatís ok, youíre working towards
your goals and thatís positive. Regardless of what the hype
says, you canít become wealthy overnight and by doing nothing.
I hope my opinions have at the very least, given you something
to think about.
About the Author
I have been online since February, 2001, learning marketing and sales techniques and love to pass on any info that might help others. Currently, I'm having great marketing success with 10 Minutes A Day Marketing plan http://www.10minutesaday.net/members/thdesigns/index.shtml
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