Home

Feature Article:

Putting Your Money Where Your Mouth Is: Why Dental Office Management is Such a Hot Career
There are many different career paths in the dental field today. Choices include a wide range of positions, such as: hygienist, assisting, and lab technician. Yet perhaps no other career in the dental profession is more accessible and exciting...
...Read More

www.homeincome.com

How to Turn a Job Search into a Career Find

www.homeincome.com       Navigation

Ever watch a hamster running mindlessly on a wheel and think “Yeah that about sums up my job search?” There is a better way to uncover a great career with more intensity of purpose. You need a focal point. You must have a game plan and a destination for your initiatives or like the hamster you’ll be pointlessly running in circles.

The only way to find a new career is to stop looking for a job

Career success requires the identical effort and targeting as setting a course for continuous professional development.

Job opportunities are found through the strategic use of the same steering mechanism that successfully sells products and services: Positioning, Exposure and Marketing.

Seek employers needing solutions to their problems

Change your career search strategy from hastily blasting resumes extolling your attributes to more thoughtfully approaching an employer with the idea of helping him or her solve a problem or achieve a goal. By doing so, you’ll leverage your competitive advantage. You’ll then always invest your energies where you can obtain the highest return of time and energy because your initiatives will have a target or an “intensity of purpose.”

Hot career tip: Deliberately design your career management campaign for success.

There are nine angles to engineer a successful marketing strategy in a competitive hunt and each brings focus and clarity. These benchmarks more effectively drive a career transition because they concentrate on identifying problems, differentiating solutions and maximizing exposure to career resources.

Positioning

  • Position yourself as a consultant rather than a salesperson regardless of your field. Do this first in your own mind and then in the mind of your “customer,” the targeted employer.
  • Be a Problem Detective. Approach each employer with the idea of helping him or her solve a problem or achieve a goal. Describe what you can do, not who you are.
  • Analyze the benefits you will provide an employer from the employer’s point of view then define the nature of your contribution as it relates to his or her need.

Exposure

  • Keep your “sales” pipeline full by continually prospecting for targeted employers. Always have more people to see than you have time to seem them, but put off calling on low-value, low-probability prospects.
  • Maximize your exposure-to-opportunity by using multiple strategies simultaneously. Increase your likelihood of career success by increasing the number of your activities.
  • Look upon your career marketing territory as a farmer looks upon a rich piece of land; like an area to be harvested, week after week.

Marketing

  • Don’t lose sight of your primary goal: to sell your skills as a specific personalized solution to an identified employer need.
  • Think of yourself as a resource to yourself and to prospective employers. Products are sold by quantifying the net dollar benefit to your customer of using your talents.
  • Differentiate what you offer. Define its distinctiveness and bring the entire decision to hire you to hang on this key benefit.

Finding a great career position is no accident

A career move must be deliberate and strategic. You must master proven product sales techniques meshed with relentless subterranean market research and analysis to find your best career.

Your success in turning a job search into a career find will be in direct proportion to what you do after you do what you are expected to do. Be absolutely clear about what you want, why you want it, when you want it and what you are willing to do to get it.

Let your “inner hamster” escape off the mindless track of a career pursuit without purpose. Regain control of your job search. Grab the key out of the cage you’ve put yourself in by using the distinct marketing concepts of Positioning, Exposure and Marketing.

ABOUT THE AUTHOR

Marta L. Driesslein, CECC is a senior management consultant for R.L. Stevens & Associates Inc., (www.interviewing.com) a career marketing firm and organization celebrating over 24 years of providing strategic marketing solutions for its clients’ career transitioning needs. She has served the career marketing / career coaching industry for as many years through diverse venues including in private practice, radio and television broadcasting, print media, and corporate training. For inquiries or comments about this article or others, email to publicrelations@rlstevens.com

www.homeincome.com

More Reading:


Get Inspired About Your Career

Travel Nursing Career A Dream Come True

Petite Modeling is There a Career for You

Transitioning portable careers for global military families

How To Pick The Best Career For You Part One

 
How To Manage Your Career Like A Business

Careers Online Starting a Small Business

Targeting Your Resume is So Important For Your Career

In a Rut Ready for a Career Change

CSI Has Made the Study of Forensics an Exciting Career Opportunity

Home

Additional Reading


Get Inspired About Your Career
Get Inspired about Your Career Do you linger in bed long after your alarm goes off on work mornings? Do you dread Sunday nights because they lead to Monday mornings? Do you watch the clock and wonder if the day will ever end? Do you look outside...
...Read More

Travel Nursing Career - A Dream Come True?
Deciding what job to pursue after college entails more brain cells that most activities. Unlike deciding on what car to buy or what clothes to wear, one must give the decision its due because it will effect your happiness and quality of life for the...
...Read More



 

 

Internet Search for: marketing, by, do, career

[an error occurred while processing this directive]

 

Copyright    www.homeincome.com